About the Company
"Gaming Development Studio"
Description
Position Title: Marketing and Community Engagement Lead – Gaming
Working Hours: 1pm to 9pm – Afternoon Shift
Working Days: Mon to Fri (Sat & Sun Off)
Industry: Gaming Development Studio
Location: Remote, Pakistan
About the Company:
We are an emerging game development studio with a passionate team. We are preparing to launch our first psychological horror game, Pestilence. We aim to create captivating gaming experiences by blending innovative ideas with community-driven development.
About the Job:
We are seeking a Marketing Lead with 3-5 years of experience in the gaming industry or related marketing fields. This role will spearhead the marketing and community engagement efforts for Pestilence. As a small indie studio, we value creativity, hands-on approaches, and a results-driven mindset. If you're passionate about gaming and marketing, this is your opportunity to lead impactful campaigns in a growing team.
Key Responsibilities:
Marketing Strategy & Planning

• Immerse yourself in Pestilence to understand its themes, target audience, and unique selling points.
• Conduct in-depth market research on psychological horror games, identifying trends, competitors, and target demographics.
• Develop a tailored marketing roadmap covering pre-launch, launch, and post-launch phases.
• Collaborate with the team to set and manage an efficient marketing budget.

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• Digital Presence Management
• Craft and manage a social media strategy for platforms like You Tube, Discord, Instagram, Twitch, Tik Tok, and Reddit.
• Create and maintain an optimized Steam page, showcasing trailers, updates, and community interactions.
• Develop and execute a content calendar with engaging posts, behind-the-scenes updates, and promotional campaigns.

Community Building & Engagement

• Establish and moderate a robust Discord community, fostering a loyal fan base.
• Organize community events like gameplay challenges, live Q&A sessions, and teaser reveals.
• Promote user-generated content such as fan art and gameplay videos.

Influencer Collaboration

• Identify and engage with influencers, streamers, and content creators aligned with psychological horror gaming.
• Plan and execute influencer campaigns with demo copies, exclusive content, and co-branded events.
• Track and analyze campaign performance to refine strategies.

Reporting & Optimization

• Prepare weekly reports highlighting campaign progress, community growth, and feedback insights.
• Integrate player and community feedback into ongoing strategies.

Requirements:

• Education: Bachelor's degree in Marketing, Business, Communication, or related fields.
• Experience: 3+ years in gaming or marketing roles. Candidates with strong marketing experience without direct gaming exposure may also be considered.
• Proficiency in managing social media profiles, running You Tube campaigns, and driving community growth.
• Creative mindset with strong analytical skills to assess and optimize marketing initiatives.

Preferred Skills:

• Knowledge of gaming trends and audience preferences in the horror and indie game space.
• Familiarity with graphic design tools is a plus.
• Ability to manage multiple tasks and meet deadlines in a dynamic environment.

Join us in redefining the gaming experience. Let’s build a community that thrives on creativity, collaboration, and memorable gameplay moments!
Job Type: Full-time
Pay: Rs125,000.00 - Rs140,000.00 per month
Application Deadline: 23/11/2024