About Us: Babynest is a beloved kids’ clothing brand dedicated to providing stylish, comfortable, and sustainable apparel for little ones. Our mission is to create high-quality clothing that parents can trust and children love to wear. We’re looking for a Performance Marketer to help us grow our brand and reach more families.
Job Overview: As a Performance Marketer at Babynest, you will play a crucial role in driving our online marketing initiatives. You’ll develop and optimize campaigns across various digital channels, focusing on customer acquisition and retention. Your data-driven approach will help us enhance our marketing strategies and achieve our business goals.
Key Responsibilities:

• Design and implement performance marketing campaigns across platforms such as Google Ads, Facebook, Instagram, and email.
• Analyze campaign performance, providing insights and recommendations to optimize ROI and conversion rates.
• Conduct A/B testing for ad creatives, targeting strategies, and landing pages to improve overall effectiveness.
• Collaborate with the creative and content teams to ensure brand consistency and engaging messaging.
• Stay updated on industry trends, competitor analysis, and best practices in performance marketing.
• Manage budgets effectively, ensuring optimal allocation of resources across campaigns.
• Utilize analytics tools (e.g., Google Analytics, social media insights) to track performance and generate reports.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in performance marketing, preferably in e-commerce or retail.
• Strong analytical skills and proficiency in digital marketing tools.
• Excellent communication skills and ability to work collaboratively.
• Creative mindset with a focus on results and customer engagement.

What We Offer:

• Competitive salary and performance-based incentives.
• A supportive and creative work environment.
• Opportunities for professional development and growth.
• Employee discounts on our products and more!

Job Type: Full-time