JOB DESCRIPTION
Job Title: Market and Research Officer (NEW)
I. Role Purpose:
To assist the current Sales team on possible leads for generation of sales
The Market Research Officer will be responsible for conducting comprehensive market research and analysis to support strategic planning, product development, and marketing strategies. This role involves gathering and interpreting data on market trends, consumer behavior, and competitive landscapes to provide actionable insights that align with the company’s goals.
He/ She will play a crucial role in identifying potential business opportunities. This role involves developing and executing strategies to generate high-quality leads, engaging with potential clients, and driving the pipeline of prospective customers to achieve sales goals.
II. Duties and Responsibilities:
1. Prospecting: Identify and research potential leads using tools like CRM systems, social media platforms, and industry databases. Create targeted lists and outreach plans to engage potential clients
2. Lead Generation Strategy: Develop and implement effective lead generation strategies to attract and qualify new business opportunities. Utilize various channels such as email campaigns, social media, networking events, and online research.
3. Lead Qualification: Evaluate and qualify leads based on predefined criteria to ensure they align with the company’s target market and sales objectives. Work closely with the sales team to transition qualified leads into the sales pipeline.
4. Lead Management: Use CRM tools to track and manage leads, update contact information, and record interactions. Maintain accurate records of lead activity and progress
5. Outreach and Engagement: Initiate contact with prospective leads through cold calls, emails, and other communication methods.
6. Collaboration: Endorsement of Generated Leads to Sales Admin Group: Monitoring of leads generated regarding its status. Work closely with cross-functional teams, including marketing, product development, and sales, to ensure research insights are integrated into strategic initiatives
7. Report Preparation: Preparation of collected data for reporting and endorsement to Sales and Admin Officer. Reports presented should be well maintained and monitored of its status.
8. Competitive Analysis: Monitor and evaluate competitors' strategies, products, and market positions. Provide recommendations based on competitive insights to enhance the company’s market position.
9. Budget Management: Manage research budgets and ensure projects are completed within financial constraints and deadlines.
10. Consumer Insights: Gather and assess customer feedback and preferences to understand needs, behaviors, and satisfaction levels. Translate these insights into actionable strategies for product development and marketing
III. Key Performance Indicators:
a. Leads Generation
b. Reporting
c. Collaboration
Reporting To:
HR & Admin Officer
Skills and Qualifications:
1. Open for undergraduates and Fresh Graduates
2. Research Savvy
3. Exemplary Computer skills, particularly on excel and powerpoint
4. Disciplined, flexible and able to work under pressure and tight deadlines
5. Good organizational and time management skills
6. Quick learner of analytical and statistical tools / softwares
7. Strong attention to detail / observant
8. Good Communication skills
Job Types: Full-time, Permanent, Fresh graduate
Pay: Php14,300.00 - Php15,000.00 per month
Benefits:

• Health insurance
• Life insurance
• Pay raise
• Promotion to permanent employee

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Supplemental Pay:

• 13th month salary
• Commission pay
• Performance bonus

Application Deadline: 09/30/2024
Expected Start Date: 09/30/2024