Major Purpose

Major Duties

• Analyze and evaluate the feasibility and relevance of proposed complex products and services and develop and amend, as necessary, with guidance from senior colleagues. May also be responsible for supervising activities performed by a product development or specialist team.
• May include such responsibilities as supporting internal customers or helping senior colleagues manage internal client relationships.
• Explore issues or needs, establishing potential causes and barriers, as well as related issues.
• Develop and/or deliver a plan for significant aspects of internal communications with guidance from senior colleagues.
• Monitor all aspects of a product life cycle, including long- and short-term development and marketing. Perform analyses to stay abreast of trends in the marketplace and ensure the product's competitive position.
• Deliver defined features, functionality, or outcomes from a designated part of the development/engineering program, selecting the best available approach within established systems.
• Set clear objectives for each sales call or meeting; tailor standard materials to make presentations to decision-makers and influencers within the customer organization; and ask relevant questions to gather information, to evaluate the customer's level of interest, and to identify and respond to areas requiring further information or explanation.
• Complete research and analyze data to develop and/or support a sound understanding of customer segments, trends, needs, and expectations.
• Develop and/or deliver a plan for significant aspects of external communications with guidance from senior colleagues.

Skills, Abilities, Knowledge