The Role

Job Responsibilities

• Developing and implementing marketing plans and strategies.
• Responsible for budgeting and tracking of expenditure for management reporting.
• Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan.
• Oversee and approve marketing materials, from website banners to hard copy brochures and case studies.
• Provide strong strategic leadership in coaching the team to formulate and implement events, media awareness, PR, loyalty programs and social media.
• Maintaining a good network of advertising, public relations and media agencies as well as manage tenant and external partners.
• Analyzing market trends and competitor strategies.
• Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics.
• Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.
• Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention.
• Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.
• Developing strategies and tactics to boost the company’s reputation and awareness.

Job Requirements

• Bachelor’s Degree in Marketing or Business or similar
• Min. 5 years of relevant experience in marketing in the real estate industry, experience in a logistics & commercial sector would be an advantage
• Excellent command of English
• Strategic planning skills, display excellent leadership and be a very good team player that is able to perform well under pressure in a fast-paced environment
• Independent, meticulous, resourceful and possess excellent written and verbal communication skills as well as a keen eye for detail and design aesthetics
• Strong problem-solving ability, including metrics-driven thinking
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools
• Strong project management skills
• Up-to-date with the latest trends and best practices in online marketing and measurement