DIGITAL ACQUISITION MARKETING

• Coordinates execution of online marketing efforts through approved Marriott Digital Services team.
• Works with the Director of Marketing and the Marriott Digital Field Marketing team to optimize Paid Search performance.
• Manages the PLUS Platform for W Doha.
• Executes online marketing activities in partnership with hotel and cluster Marketing leaders (e.g., loading Marriott.com Hotel Website deals, Group Deals, Group Value Dates, email marketing and affiliate marketing).
• Assures that hotel website on Marriott.com and global sites are fully optimized to maximize traffic from search engines.
• Identifies hotel-specific online digital activation needs (e.g., local channels to focus marketing efforts through).

HOTEL WEB SITE CONTENT OPTIMIZATION

• Conducts regular audits of W Doha Hotel website and its outlets’ websites to verify each website is optimized for high quality custom images, content, links, and accurate translations; works with Director of Marketing on corrective action where necessary.
• Uses B2B e-tools to grow online bookings for Group and Corporate business.
• Identifies and implements efforts to drive online awareness and bookings for hotel F&B outlets.

OTAS AND META SEARCH CHANNEL OPTIMIZATION

• Regularly audits content, images, and star ratings on OTAs and Meta Search sites, and works with Director of Marketing and revenue team to make appropriate corrections.
• Identifies and executes W Doha OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter, Expedia Travel Ads, etc.).
• Builds strong domestic relationships with the top 2-3 OTA partners.
• Collaborates with hotel team and regional Revenue Leaders to review hotel performance on e Channels.

• Building and Contributing to Teams - Actively participates as a member of a team to move the team toward the completion of goals.

• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.

• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships

• Co-worker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.

• Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company’s service standards.

• Global Mind-set - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

• Organizational Capability - Evaluates and adapts the structure of own assignments and suggests improvements to work processes to best fit the needs and/or support the goals of an organizational unit.

• Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.

• Business Acumen - Understands and utilizes business information to manage everyday operations.

• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct.

o Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
o Creative Expression - The ability to generate novel ideas or strategies, and to communicate them with unusual, clever, or novel methods that captivate and influence others.

• Basic Competencies - Fundamental competencies required for accomplishing basic work activities.

o Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
o Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
o Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
o Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
o Writing - Communicates effectively in writing as appropriate for the needs of the audience.


EDUCATION AND EXPERIENCE
Required Skills and Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, or a related field; additional certifications in digital marketing are a plus.
• Minimum 2 years’ experience in the sales, marketing, digital, e Commerce or related professional area; hospitality marketing or agency experience preferred.
• Proven experience in creating and managing PPC campaigns, digital targeted campaigns, SEO, and SEM strategies.
• Experience with OTA advertising platforms like Booking.com, Expedia, and Trip Advisor.
• Familiarity with tools and platforms used in digital marketing, including analytics tools, ad management platforms, and social media management tools.
• Demonstrated expertise in social media advertising on platforms such as Facebook, Instagram, You Tube, Snapchat, and Linked In.
• Strong analytical skills with the ability to interpret data and optimize campaigns for maximum performance.
• Excellent communication skills with the ability to collaborate effectively with cross-functional teams.
• Detail-oriented with a results-driven mind-set and a passion for driving revenue and enhancing online presence.
• Experience in the hospitality industry is a plus