Qatar National Bank

Manager - Brand and Corporate Identity (Qatarization)

Doha

October 22, 2024

Role Summary
The incumbent is primarily responsible for executing the branding/ rebranding plan in the branch and ensuring that all variables, measurements and data are taken into consideration when implementing/ installing branding items.

Role Description

  • Act within the limits of the powers delegated to the incumbent.

  • Consider how internal and external longer-term issues affect area plans.
  • Support strategic planning activities and communicate plans to the internal and external customers.
  • Anticipate business units' need and ensure comments and approvals are delivered on time.
  • Encourage and guide people in exceeding set standards on service delivery.
  • Clearly articulate the vision behind branding and re-branding merchandise into practical processes and initiatives.
  • Deploy and manage customer focused initiatives in order to bring positive cultural change.
  • Assist customers in all their queries on Bank's product and seek solution to their requests.
  • Maintain activities in accordance with Service Level Agreements (SLAs) with internal departments/units to achieve improvements in turn-around time.
  • Build and maintain strong/effective relationships with related departments/units to achieve the Group's objectives.
  • Provide timely/accurate data to external/internal Auditors, Compliance, Financial Control and Risk when required.
  • Act as a custodian of the branding guidelines and ensure all branding items are being delivered with respect to these guidelines.
  • Check the placement of the logo, the reality of the image and the location of the website,
  • Ensure the use of the correct font size and colours.
  • Ensure full step alignment and existence of selected symbols.
  • Manage any branding request internally or externally.
  • Communicate any need for exceptions in the guidelines to the SEVP in a detailed manner and seek approval if possible.
  • Evaluate work accuracy on the basis of abiding by the guidelines.
  • Develop Brand promotional items.
  • Manage and monitor stands for conferences and events especially for special customers such as QNB first.


Qualifications

  • University graduate with a degree in Business advertising, marketing, or related discipline.

  • Minimum of 2 years' experience in advertising or logistics preferably with a local/ Gulf bank entailing responsibilities of event management.

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