Role: Analytics & SEO | Campaign Manager
Department: Media
Reporting to: Head of Services/Agency Performance Lead
Location: Bucharest, Romania
Overview:
Responsible for executing campaigns that fall outside the original scope, as outlined in the client-approved media plan.
Key Responsibilities:

• Keyword Research: Conduct in-depth keyword research to identify relevant terms and phrases that align with our target audience and business goals.
• On-Page Optimization: Optimize website content, including titles, meta descriptions, headings, and internal linking, to improve search engine visibility.
• Technical SEO: Analyze website technical aspects, such as site structure, XML sitemaps, and mobile-friendliness, to ensure it is optimized for search engines.
• Content Strategy: Collaborate with content creators to develop high-quality, SEO-friendly content that addresses target audience needs and interests.
• Link Building: Implement effective link building strategies to acquire high-quality backlinks from authoritative websites.
• Analytics and Reporting: Monitor website performance using analytics tools and provide regular reports on key metrics, including organic traffic, rankings, and conversions.
• Financial reporting using the CSS agency.
• Stay Updated: Keep abreast of the latest SEO trends, algorithms, and best practices.

Education, skills and behaviours:

• Native Romanian;

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in SEO, with a strong understanding of search engine algorithms and best practices.

• 4+ years of experience on a similar role
• Proficiency in SEO tools and platforms (e.g., Google Search Console, Google Analytics…).
• Numerate and analytical;
• Proficient in English;
• PC literate (Excel, Power Point, Word);

• Strong written and verbal communication skills.

• Good target orientation e.g. very results driven, ability to work independently

What’s in it for you:
Everything considered a company standard nowadays, plus more

• Flexible hybrid-work model;

• Light Friday;
• Medical subscription and health insurance;
• Full access to WPP international training and development programmes;
• Access to WPP benefits, applicable worldwide;
• Internal and exernal mobility;

• A great team, passionate about working together but also having fun together.

If you are a passionate SEO professional looking to make a significant impact in the media industry, we encourage you to apply.


Applications will be processed continuously. Only shortlisted candidates will be contacted.