Description Overview

Scope of the Role

• Develop annual marketing plans and monitor-guide-coach the successful implementation of brands’ strategy at country level.
• Development & execution of Media Strategies in close cooperation with Central Marketing & Media groups.
• Drive the innovation pipeline (new brand and line extensions launches) in line with the central opportunities and local market insights, including business case building, go-to-market plan, marketing mix and implementation.
• Monitor markets’ dynamics and identify business/marketing opportunities.
• Monitor brands’ performance across all key metrics and propose corrective actions as required.
• Perform competition intelligence, market trends analysis & identify consumer insights and their implications on the business, using market research and in collaboration with local countries.
• Responsible for managing brand P&L, in line with targets, to ensure optimum financial shape
• Ownership of marketing budget on assigned brands
• Lead internal alignment meetings (Local Countries & Central Marketing) /reviews for assigned brands with active involvement in delivering Selling stories/ NPDs info – Selling Stories/ MKTG Strategy support /A&Ps allocation
• Development of CEE Central – South Brand toolkits following Central Marketing Toolkits for assigned portfolio and lead all internal alignments with local RA & Activation teams
• Cross-functional collaboration with key departments (Activation teams, Sales, E-commerce, Regulatory Affairs, Quality Affairs, Finance, Supply) and close cooperation with external partners (creative, media, market research agencies) to ensure alignment, successful and on-time execution of the marketing strategy/ plans and achievement of brands’ objectives.
• Lead Category/brand Market Research

Experience Required

• Relevant University degree (Marketing/Economics/Business Administration)
• At least 4 years of previous experience (OTC, FMCG) – previous experience in VMS category will be considered an asset
• Strong analytical & strategic thinking
• Passionate, with CAN DO attitude, Problem solving mindset & results’ orientation
• Innovation & creativity spirit
• Solid organizational & communication skills
• Leadership and teamwork skills
• Ability to manage time and prioritize effectively
• Desire to work in a fast-paced environment
• Good knowledge of digital marketing
• Excellent oral and written skills in English
• Excellent knowledge of MS Office