IMEA Marketing & Communications Lead - Riyadh

Company:
Oliver Wyman

Description:

Oliver Wyman is a global leader in management consulting. With offices in 70 cities across 30 countries, Oliver Wyman combines deep industry knowledge with specialized expertise in strategy, operations, risk management, and organization transformation. The firm has more than 7,000 professionals around the world who work with clients to optimize their business, improve their operations and risk profile, and accelerate their organizational performance to seize the most attractive opportunities. Oliver Wyman's thought leadership is evident in our agenda-setting books, white papers, research reports, and articles in the business press. Our clients are the CEOs and executive teams of the top Global 1000 companies.

Oliver Wyman is now looking to recruit a seasoned Marketing & Communications professional to lead Marketing for our Saudi Arabia practice!

The role will be based out of Riyadh office.

Job Overview:

To support our exciting growth trajectory, we are seeking an experienced, creative and results-driven Marketing Manager to join our team as the Country Marketing Lead for Saudi Arabia. The successful candidate will play a crucial role in driving our marketing efforts, establishing our brand presence, and supporting our expanding ambitions in the Saudi Arabian market. Candidates with professional services expertise is essential, ideally in management consulting, who can leverage their industry knowledge to effectively enhance our positioning our organization in the Saudi Arabian market.

The first role of its kind in our Saudi Arabia practice, this position will suit an entrepreneurial self-starter keen to pioneer programs in Saudi Arabia, while playing an active role in the wider Marketing community.

As Oliver Wyman Saudi Arabia's Lead for Marketing and Communications , you will work closely with colleagues in the IMEA (India, Middle East & Africa) Marketing team, the Partner group in Saudi Arabia, and global Marketing peers. You will lead the local market's marketing strategy and implement high impact marketing programs that raise brand awareness and help build relationships with clients and influencers through the variety of tactics.

Key Responsibilities:

• Collaborate with IMEA Head of Marketing and Saudi Arabia's business leadership to develop integrated growth strategies for existing and new sectors, for the local market
• Lead Saudi Arabia-focused marketing campaigns across multiple channels (website, social media, press releases, email newsletters, videos, events); to increase brand visibility and generate interest.
• Working with our IMEA campaigns coordinator, conduct detailed reporting and analysis of campaign impact in Saudi Arabia to drive informed decision-making; Measure and analyze marketing effectiveness using CRM and other tools, optimizing campaigns continuously.
• Together with IMEA Head of PR, manage relationship with local PR agency, expand the firm's presence in tier 1 media, also leveraging your own relationships to build connections with key editors and journalists.
• Create Saudi Arabia-specific content and adapt global marketing materials for local relevance, emphasizing culturally resonant storytelling and effective distribution.
• Represent Oliver Wyman Saudi Arabia in global Marketing team forums, identifying synergies between global and local campaigns.
• Collaborate with our think tank, the Oliver Wyman Forum, and Marsh Mc Lennan (MMC) to strategize content delivery for relevant report launches.
• Cultivate strategic partnerships with organizations, associations, and influencers as relevant
• Develop tailored account-based marketing (ABM) strategies in collaboration with local Partner leadership.
• Enhance employer brand through local activations, supporting Recruitment team efforts.
• Maintain a keen interest in industry trends, competitive intelligence, and regulatory changes, providing actionable insights that keep up with best practice
• Identify and negotiate speaking opportunities for firm leaders at influential conferences and events in Saudi Arabia.
• Oversee local marketing operations and manage relationships with agencies and vendors to expand Saudi Arabia marketing support functions.
• Foster strong relationships internally and externally to drive collaboration and business development.

Experience Required:

• 8+ years proven track record and experience in a B2B marketing/communication function in professional services or agency
• Expertise in crafting and editing engaging content across multiple formats (media, social media, web, reports, etc.), and familiarity in using keyword research and SEO.
• Keen grasp of social media channels and strategies, especially Linked In
• Client-centric/Account Based Marketing experience with a strategic eye on linking Marketing impact with Commercial Objectives
• Strong media relationships in Saudi Arabia an advantage, or experience in managing a PR agency
• Team management and working with an international peer group
• Familiarity with project management tools such as Monday.com or Asana

Skills and Attributes:

• Strong competency in strategy and aligning key stakeholders
• Ability to plan and execute marketing priorities
• Strong command of business English, with honed writing and editing skills; executive presence

• Outstanding interpersonal skills for a regional and international work environment
• Highly organized, with an ability to meet tight deadlines and manage multiple tasks
• Agile work attitude, hard-working, and results driven
• Willingness to travel locally and internationally, on occasion
• Bilingual speaker - English and Arabic (fluent)

Why join us at Oliver Wyman?

At Oliver Wyman, we lead with heart - we love what we do and have fun while we do it! We also strive for breakthroughs by questioning, seeking diverse perspectives, and finding powerful and sustainable solutions If you share these values and want to work as one and own our impact at the same time, be brave and achieve the amazing with us!

• We're individuals who are self-starting, motivated, energetic, entrepreneurial about what we do
• We have the common aspiration to have an impact, leave a legacy and change the world. We have no interest in running a steady-state business. We want to build, grow and shape the environment around us
• We value an environment where every member of Oliver Wyman is encouraged and expected to voice his or her opinion
• We believe that to create a true meritocracy we need to remove artificial barriers to opportunity
• We value people whose lives balance work and non-work activities because we believe they are both more interesting colleagues and are able to make better contributions to the Firm.
• We push ourselves hard to deliver excellence, but we also work to extract the maximum benefit from the flexibility of a project-based business. We provide the ability to take career breaks for personal or family reasons. We fundamentally value each other's time and are sensitive to how it is used. We are an output not input-based culture, have respect for people's personal decisions, and believe that one's workload must be sustainable. We seek balance for ourselves and our colleagues.

Oliver Wyman is a wholly owned subsidiary of Marsh & Mc Lennan Companies [NYSE: MMC]. For more information, visit www.oliverwyman.com. Oliver Wyman on Twitter @Oliver Wyman.

Job ID R_280493