[What the role is]

The Branded Entertainment Partnerships team from HQ leads STB’s global branded entertainment efforts targeted at the international tourist audience, to drive brand desirability of destination Singapore through a more native and creative format of storytelling. The key goals of our branded entertainment efforts are to:

1. Drive destination sheen for Singapore and
2. Showcase our destination storytelling at a global level.

You will be a member of the team that identifies and strikes partnerships with global media and entertainment companies; and leverages their IP, expertise, distribution and marketing platforms to deliver entertainment content that profiles destination Singapore, across the pillars of TV, film, gaming and music. In addition, you will drive marketing campaigns and/or artistes' engagements / activations towards optimising department outcomes. These engagements could include:

1. Focusing on the TV and Film pillars to attract and launch major global and / or regional productions that spotlights Singapore, as well as
2. Collaborating with mega influencers / celebrities for branded destination content or joint activations as part of STB's campaigns and
3. Providing a supportive role in the gaming strategy and its engagements.
[What you will be working on]

Film and TV Series - Strategy and Project Management
1. Shaping the Film and TV Series branded entertainment strategy towards enabling major global productions to be filmed in Singapore, to drive destination desirability.
2. Developing and managing a pipeline of business leads from the global entertainment and media sector, including identifying, cultivating, pitching and engaging to confirm probable proposals / projects that would spotlight Singapore desirably and supported through our funds such as the Singapore On-Screen Fund and the Regional Film & TV Fund. This includes participating in major film festivals, setting business meetings and enabling site visits.
3. This is done in close partnership with internal and external stakeholders to ensure an integrated support of financial and non-financial levers. Secretariat duties, WOG discussions, strategy updates to senior management and beyond would be part of the scope.
4. Other ongoing work include evaluating and seeking for approval on proposals, processing funding and its disbursements, addressing queries, socialising with internal stakeholders like STB International Group to generate and pursue business leads, etc.
5. Stewardship and management of specific markets such as Greater China, India, etc. to enable funding support for key film / TV series' productions in Singapore, including managing and cultivating major entertainment accounts for full-funnel and / or larger outcomes holistically for STB.

Mega Influencers - Project Management
1. Identify and collaborate with mega influencers / celebrities; through key global media and entertainment companies, with resonance across our key markets and demographics on branded content and/or marketing activations to heighten our campaigns and drive destination appeal.
2. Develop creative proposals for pitching to entertainment stakeholders.
3. Drive negotiations of partnership approach and contracting model, including scoping out entitlements, deliverables, etc.
4. Oversee production process.
5. Deliver integrated marketing efforts of the content/activation across our paid, earned and owned channels.

Gaming - Supporting Strategy & Project Management
1. Support the delivery of a Branded Entertainment Gaming strategy and Gaming pilot. This includes working with the lead officer - to help shape the strategy, pitch to identified marquee players in the gaming sector, work with key external partners such as WOG agencies and tourism stakeholders, and internal line units.
2. Develop and present our brief, joint partnership goals and collaboration areas to partners; so as to deliver Gaming pilot and associated marketing campaigns and outcomes.
3. Evaluate proposals based on key criteria and ROI. Drive negotiations of partnership entitlements, partnership and contracting model and project management.
4. Influence and deepen the brand storytelling of Singapore as part of the gaming collaboration. Oversee the production process.
5. Drive subsequent integrated marketing efforts to amplify the project across our paid, earned and owned channels.

Note that the above portfolio may be adjusted based on the department’s needs.

[What we are looking for]

• At least 2 - 3 years’ experience in marketing, partnerships, business development and/or project management.
• Strong team player with the willingness to go above and beyond the job scope.
• Highly motivated, organised, able to perform under pressure and within tight timeline.
• Possess excellent interpersonal and communication skills.
• Able to navigate issues, negotiate and offer solutions.
• Comfortable and experienced in contract management.
• Balanced in strategic and analytical skills while being strong operationally.
• Meticulous eye for detail, creative flair.
• Have some experience working with creative, media and public relations agencies.
• Interest in media and entertainment trends and landscape and have a good pulse on consumer needs / pop culture.

Application Status: Shortlisted candidates will be contacted within 2 weeks from the closing date of this job posting. We regret to inform that only shortlisted candidates will be notified.