Singapore Job Openings
Singapore Life Ltd.
Assistant Vice President, MarTech
Singapore
FULL TIME
October 15, 2024
Singapore, Singapore, Singapore
Department
Martech and Operations
Job posted on
Oct 15, 2024
Employment type
Permanent - Full Time
Singlife is a leading homegrown financial services company, offering consumers a better way to financial freedom. Through innovative, technology-enabled solutions and a wide range of products and services, Singlife provides consumers control over their financial wellbeing at every stage of their lives.
In addition to a comprehensive suite of insurance plans, employee benefits, partnerships with financial adviser channels and bancassurance, Singlife offers investment and advisory solutions through its GROW with Singlife platform. It also offers the Singlife Account, a mobile-first insurance savings plan.
Singlife is the exclusive insurance provider for the Ministry of Defence, Ministry of Home Affairs and Public Officers Group Insurance Scheme. Singlife is also an official signatory of the United Nations Principles for Sustainable Insurance and the United Nations-supported Principles for Responsible Investment, affirming its commitment to finding a better way to sustainability.
The merger of Aviva Singapore and Singlife was announced in September 2020 and created one of the largest homegrown financial services companies in Singapore in a deal valued at S$3.2 billion. It was the largest insurance deal in Singapore at the time. Singlife was subsequently acquired by Sumitomo Life in March 2024, one of Japan’s leading life insurers, which valued Singlife at S$4.6 billion, making the transaction one of the largest insurance deals in Southeast Asia.
Key Appointments
Experience
In addition to a comprehensive suite of insurance plans, employee benefits, partnerships with financial adviser channels and bancassurance, Singlife offers investment and advisory solutions through its GROW with Singlife platform. It also offers the Singlife Account, a mobile-first insurance savings plan.
Singlife is the exclusive insurance provider for the Ministry of Defence, Ministry of Home Affairs and Public Officers Group Insurance Scheme. Singlife is also an official signatory of the United Nations Principles for Sustainable Insurance and the United Nations-supported Principles for Responsible Investment, affirming its commitment to finding a better way to sustainability.
The merger of Aviva Singapore and Singlife was announced in September 2020 and created one of the largest homegrown financial services companies in Singapore in a deal valued at S$3.2 billion. It was the largest insurance deal in Singapore at the time. Singlife was subsequently acquired by Sumitomo Life in March 2024, one of Japan’s leading life insurers, which valued Singlife at S$4.6 billion, making the transaction one of the largest insurance deals in Southeast Asia.
Key Appointments
-
Oversight of Mar Tech and Campaign Operational Delivery for Singlife’s Branding, Communication and Marketing department. -
This role is a specialist role for Digital Analytics.
- Is the champion for digital analytics, and the go-to person in the organization for any technical consultation required in this area.
- Manage and administrate stringent governance for digital analytics and tag management technologies such as Adobe Launch, Adobe Tag Manager, Google Tag Manager, Google Analytics.
- Collaborate closely within marketing and other business units (such as product, proposition, customer segments, data science and analytics, data engineering and digital technology) to track, measure and optimize campaign and digital initiatives to meet business KPIs (digital and online marketing acquisitions).
- Design and implement solid tracking framework to measure effectiveness of Singlife’s digital initiatives and owned mediums (including website, apps, emails, and other communications) based on business’ requirements.
- Actively review and improvise operational tracking and measurement processes to drive efficiency, and improve in production execution quality control, to reduce data loss.
- Track and evaluate performance of marketing campaigns and propositions for tiered upsell/ cross-sell agenda, to drive greater efficiency in marketing spend management.
- Deliver insights for campaign and digital initiatives through digital analysis to business for data-driven information and decision making.
- Document solution to drive a sharing culture for open knowledge hub.
- Train and educate others to promote a culture of digital analytics tool self-serve while learning digital analytics.
- Participate in selection of digital analytics and tag management solutions during RFP or Proof Of Campaign.
-
Independently deliver and executed assigned tasks to drive required outcomes. - Work closely with key internal stakeholders e.g. product, marketing, compliance etc. as required, and set up consistent processes for collaboration where required
Experience
- At least 5 to 7 years of experience in digital analytics and tag management, preferably having proven track with hands-on experience in the full lifecycle of digital analytics and measurement.
- Have strong understanding of digital marketing concepts, and applicable campaign tracking, measurement, and optimization tactics.
- Must possess excellent communication skills (in English at least), and presentation skills.
- Ability to work with multiple stakeholders.
- Detail-oriented, organized, and able to balance changing workload.
- Proactive and self-initiator.
- Proficient in handling and managing work using Scrum and Agile methodologies.
- Well-versed in working on setting up datalayer in website, and front-end website coding language such as HTML/CSS and Java Script.
- Proficiency and hands-on experience on the following Software/Applications will be an advantage:
- Adobe Marketing and Experience Cloud solutions such as Adobe Launch, Google Tag Manager, Adobe Analytics, Google Analytics, Adobe Experience Manager, Adobe Campaign Manager, Adobe Target,
- Basic relational database technology & targeting queries in a campaign: Postgre SQL, MS SQL, Oracle, etc.
- Data lake technology: Snowflake, AWS/Azure data warehousing technologies
- ETL technology: AWS/Azure data pipeline technologies
- Academic: At least a bachelor’s degree in information technology or equivalent (preferred)
- Professional Certification(s):
- Adobe Analytics Business Practitioner (Expert) & Architect (Master) certification preferred
- Google Squared certified
- Scrum Master Certified preferred
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