Singapore Job Openings
Sephora
Manager, Social and Community (6-mths contract)
Singapore
October 23, 2024
We are united by a common goal - to reimagine the future of beauty.
Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).
Brand & Communications
Our Marketing organization aims to inspire and connect people through meaningful storytelling, always pushing the norms and boundaries, one person, one community at a time.
We are a strategic team of big thinkers and creatives who truly work interdependently to stimulate demand and driving traffic to our network. From developing marketing strategies, designing toolkits, connecting local consumer insights to our expertise & selection, planning our loyalty program, writing copy to building exciting in-store experiences, we are constantly finding ways remind beauty lovers why Sephora is extra-ordinary and cement our place as an authentic beauty expert.
Your Role at Sephora
As a Manager for Social & Community Marketing, you will be responsible for Community Engage-ment marketing (Branded experiences connecting consumers, media & influencers to Sephora)
that drives brand consideration and keeps Sephora competitive and beloved by clients.
Reporting to the Senior Manager, Brand & Communications, you will lead efforts across key pillars of marketing: Social & Influencers, Brand Partner Marketing, PR Events, Creative, as well as well external partnerships (brand partners, event agencies, etc).
Key Roles
- Community Marketing Strategist – Manage and develop community strategies to drive en-gagement and social share of voice across SEA & Oceania region
- Manage and scale current influencer programs including micro/ nano (Sephora employees) and mid-macro influencers (Sephora Squad program) in partnership with local marketing stakeholders
- Manage external agencies to ensure delivery of On-time aligned content calendar plans with influencers and BAs in the program
- Delivery of On-time aligned regional community toolkits for Sephora’s trend-led marketing campaigns
- Custodian of our unique Sephora brand codes and expressions through community toolkit de-ployment
- Championing our customers – always briefing content through the lens of our customers
- Delivery of On-time post-mortem reports providing comprehensive performance and analysis for all influencer and BA led initiatives
- Analyse and report on Sephora’s Impact and Engagement Metrics across Owned & Earned so-cial platforms via influencer marketing utilizing data from the Social Listening tool. Innovate new ways to improve and test and potentially scale new ideas / execution through key learn-ings across markets
- Support as the key Community contact for all brand partners, advising brands on how to win at Sephora from an influencer marketing POV to achieve mutually beneficial business objectives
- Manage regional agencies and own and deploy allocated budget, overseeing invoice pro-cessing, and following up on vendor payments.
- Lead reciprocal partnerships cross-functionally in a highly matrixed organization: Marketing (Marketing Leadership team, Integrated Marketing, Creative, CRM & Loyalty & Customer Expe-rience), Merchandising (including Visual merchandising), Retail operations, In country teams and Stratcom/GMs
- Employ a strategic approach to process; organize and divvy up work effectively
- Demonstrate our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative.
We’re Excited About You If You
- At least 5 years of professional experience in social media platforms and influencer marketing pref-erably within the retail, beauty industry
- Prior experience working in an PR Events will be an added advantage
- Strong project management and planning skills, with the ability to conceive strategy and drive execution in a fast-paced entrepreneurial environment.
- Innovative and creative – continually looking to demonstrate and drive improvement to improve commercial outcomes
- Experience managing and working within an allocated budget.
- Experience working with cross functional partners or clients to meet their business needs.
- Ability to organize and manage multiple detail-oriented projects and to meet deadlines.
- Willingness to approach projects with a can-do attitude and create process where there isn’t one.
- Proficiency in Word, Excel, and Power Point.
- Strong management skills
- International exposure
- Aligns the team in the mission and vision.
- Understands the importance of team culture and dynamics.
While at Sephora, you’ll enjoy…
- The people: You will be surrounded by some of the most talented, supportive, and kind leaders and teams – people you can be proud to work with.
- The learning: We invest heavily in training for our leaders and store associates. Not just product knowledge, but building a personalized career plan with you so you continue to evolve and build your skills.
- The culture: As a leading beauty retailer, backed by the LVMH luxury brand, our reach is broad and our impact is global. Yet there’s always room to explore. It’s in our DNA to innovate and, at Sephora, all 40,000 passionate team members are united by a common goal - to reimagine the future of beauty.
You can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora.
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