Short-form Copywriter

An exciting opportunity has opened up for a creative Copywriter to join the Silvertree Brands team. This full-time role is predominantly focused on e-commerce and digital media, requiring a candidate proficient in crafting short-form copy that drives engagement and conversions. Ideally, you should have a background in e-commerce and demonstrate a deep understanding of online consumer behaviour and digital marketing strategies.


Silvertree Brands is a leading purpose-driven, direct-to-consumer e-commerce company in South Africa, focusing on premium and sustainable brands with global potential. Our portfolio includes UCOOK, Faithful to Nature, and Pet Heaven—brands dedicated to being "good for you, good for the planet."


JOB OVERVIEW
As a Copywriter, you will create engaging, conversion-focused content for various digital channels, including websites, email marketing, social media, paid media, and in-app messaging. Your role will be crucial in developing compelling brand narratives that resonate with our target audience, enhance consumer engagement, and support our commercial goals.


ROLES & RESPONSIBILITIES

• Cross-Platform Copywriting: Develop compelling short-form copy for in-store displays, digital marketing campaigns, branded content, in-app messages, organic and paid social media, and, to a lesser extent, long-form copy in monthly blog posts.
• Brand Storytelling: Craft stories that elevate customer experience, connect with our products, suppliers, and values, and resonate with our target audience.
• Social Media Content: Proactively generate original social media content, including captivating captions, Instagram stories, video scripts, and new content ideas.
• Innovative Experimentation: Constantly seek new ways to surprise, delight, and engage our audience with fresh and innovative copy.
• Voice & Tone: Adapt to the unique voice, tone, and character of each brand and channel, ensuring consistency and authenticity.

KEY REQUIREMENTS
Qualification & Experience

• 2-5 years of experience in digital copywriting or social media, preferably in the food, wellness, or direct-to-consumer sectors.
• A portfolio showcasing strong brand storytelling, social copy, and campaign work.

Skills & Competencies
Must Have:

• Proficient in digital and social platforms, including websites, email, Instagram, Facebook, Twitter, and Tik Tok.
• Passionate about language, with a knack for clever, concise and engaging copy.
• Ability to write for multiple brands and channels with a dynamic, flexible voice.
• Competency with Google Suite.
• Competency with a project management tool is helpful; Click Up is preferable.
• A meticulous eye for detail.
• Ability and flexibility to work in a fast-paced environment.

Soft Skills:

• Creative and innovative thinker.
• Collaborative team player who excels in communication.
• Driven by customer insights and business objectives.
• Self-starter with a commitment to continuous improvement.
• Positive, solution-oriented, and adaptable in a fast-paced environment.