Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description

This is an outstanding opportunity to join a world-class team at Thermo Fisher Scientific Inc. as a Product Marketing (q PCR) specialist in Seoul. You will be pivotal in driving strategic marketing direction and growing business opportunities for our q PCR business. This role is essential in positioning the division as a market leader, improving customer engagement, and contributing to revenue growth. Collaborate with cross-functional teams, including sales, product management, and R&D, to implement flawless marketing strategies and develop ambitious business partnerships.

Key Responsibilities:

• Marketing Strategy Development: Develop and implement comprehensive marketing strategies to promote q PCR products and services, improve brand visibility, and generate leads.
• Market Analysis and Positioning: Analyze market trends, competitors, and customer needs to determine opportunities and optimize the division’s market positioning.
• Business Development: Identify, evaluate, and establish strategic partnerships and teamworks to expand market reach and enter new business sectors.
• Sales Support: Collaborate with the sales team to develop targeted marketing campaigns, including product launches, promotional activities, and customer engagement strategies.
• Product Portfolio Management: Work closely with product management and the APJ marketing team to refine product offerings based on market demand and customer feedback.
• Digital Marketing and Lead Generation: Develop and manage digital marketing including social media and email marketing, to drive lead generation and customer acquisition.
• Reporting and Analytics: Track, measure, and report on the effectiveness of marketing activities, providing insights and recommendations for continuous improvement.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related field.
• More than 5+ years of experience in marketing and business development, preferably in the life sciences, biotech, or diagnostics industries.
• Proven track record of driving business growth and leading marketing initiatives, ideally within the q PCR or molecular diagnostics space.
• Experience with B2B marketing in a technical or scientific field.
• Solid understanding of the q PCR market, technologies, and trends.
• Proven ability to create and implement successful marketing campaigns strategies.
• Strong project management and organizational skills.
• Digital marketing proficiency, including experience with SEO, SEM, and CRM platforms.
• Outstanding written and verbal communication skills, with the ability to present complex scientific information in a clear and compelling manner.