WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air.
Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus.
Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination, it’s about the journey.

YOUR JOURNEY AT BRP

As the Country Marketing Lead for Spain and Italy , you will be at the forefront of some exciting evolutions on top of running our existing product lines - Can-Am ATV, SSV and Sea-Doo PWC.

Can-Am, a leading off-road brand known for its high-performance ATVs and Side-By-Side vehicles, aims to provide farmers and professionals with top-notch equipment. Additionally, Can-Am Motorcycles is re-entering the market with a revolutionary line of electric models, intending to disrupt and redefine two-wheeled mobility.

For this, we seek a passionate marketer with a customer-centric mindset and expertise in deploying consumer engagement strategies and activating local marketing initiatives.

Reporting to the Regional Commercial Manager UK-IT-SP , this role involves collaboration with various stakeholders within the regional organization and external agency partners.

YOUR KEY RESPONSIBILITIES

1. Go-to-Market planning and execution: develop and implement a local annual Go-To-Market plan supporting the regional strategic priorities and the achievement of the sales and profitability targets ofr Can-Am offroad and Sea-Doo.

Develop and implement annual plans.

Lead trade shows, events, demo days, website updates, and CRM campaigns.

Measure and report results, manage marketing budget.

2. Dealer Marketing: advise and support the network in building and executing local action plan enhancing consumer experience at dealership and driving retail

Support dealers with local marketing plans.

Implement corporate marketing actions.

Assist dealers in digital transformation.

3. Content Marketing & Public Relations: maximize brand visibility through earned media tactics

Create and share locally relevant content.

Maintain media relationships and manage PR activities.

YOUR COMPETENCIES TO BE SUCCESSFUL IN THE ROLE

Business acumen with field marketing experience.

Results-oriented, pragmatic, and accountable.

Strong collaboration and communication skills.

Ability to work in a matrix structure.

YOUR PROFILE AND EXPERIENCE

Bachelor in Marketing, Business Administration or similar

Around 3-5 years of experience in Marketing

Experience in the Utility/ Agriculture business is preferred

Fluency in English, Italian and Spanish languages

Knowledge of digital marketing is a plus

Affinity with the powersport and motorcycle industries is a plus

The role is home office-based in Spain with regular travel in Spain and Italy as well as occasional travel to EMEA HQ (Switzerland). Travel can go up to 20% of the time depending on seasonality.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN

Let’s start with a strong foundation - You want it, we have it.

• Annual bonus: we work hard, and we know it. This yearly thank you is our way to fuel your dreams
• Generous paid time away: winding down is as important as creating the future of recreational products
• Pension plan: we want to make sure you’ll enjoy retirement; we’ve got you covered
• Collective saving opportunities: being part of BRP allows you to tap into the strength of our saving programs
• Industry leading healthcare: this program is here for you, whatever happens, so you can focus on what matters

What about some feel good extras?

• Flexible work schedule: balance is key to innovation, and we want to make sure you are at the top of your game with a schedule that will work for you
• Summer schedule: time flies at BRP, so we hit pause to enjoy it
• Holiday season shutdown: between Christmas and New Year’s, we close our facilities and refill on good times
• Educational resources: you love what you do, and we get you resources to stay cutting-edge, so we all win together
• Discount on BRP products: what we build is amazing, freeing, revolutionary, and you're first in line for the experience