What's your new role about?

As our new CRM Manager, you’ll have the opportunity to:

• Lead multi-channel campaign planning for our CRM calendar focused on one of the top four U.S. sports leagues to drive revenue growth, upsell, and subscriber retention.
• Clearly articulate campaign and segmentation plans to the CRM operations team for timely scheduling and dispatch.
• Oversee creative briefs, asset coordination, and below-the-line messaging specific to the sport, ensuring engaging and effective copy.
• Drive personalization and segmentation efforts for optimal conversion and engagement, leveraging available data and technical capabilities to elevate CRM impact.
• Champion testing and optimization of CRM strategies, working with DAZN’s marketing and creative teams to refine messaging, creative, and content.

You'll have:

• Proven experience in a CRM role.
• Bilingual English skills, enabling content creation in English and effective communication across diverse teams and stakeholders.
• Interest in data analysis and interpretation, with the ability to extract insights and translate them into actionable tests.
• Ability to thrive in a fast-paced, dynamic, and international environment with impeccable time management, agility, and quick problem-solving skills.
• A proactive approach to proposing and sharing new ideas to enhance CRM communications.
• Strong stakeholder management abilities in a multinational matrix structure, with a focus on influencing senior leaders in diverse markets.
• A passion for American sports or a deep understanding of subscription services, especially in an international context, is highly desirable.

Here's a little more about us…