• JOB ID: 132089BR
• Madrid - Gran Via, Madrid, España
• Empleado fijo - Temporal

Fashion Communications Administrator

Purpose of role:
The Fashion Communications Administrator is a key member of the Global Fashion Communications PR team. This role will be responsible for the co-ordination of the press office and showroom; focusing on the management of samples, image databases, press requests and influencer activations. It will support Primark’s Iberian market: both Spain and Portugal. Working closely across offices with Fashion Communications Coordinators and Fashion Communications Officers; this role will ensure the day-to-day elements of the Fashion Comms office are working efficiently and effectively. With a strong interest in the influencer space and awareness of current fashion trends, the Fashion Communications Administrator will demonstrate a creative yet commercial flair and a strong ability to work in a fast-paced and demanding environment. This role will also work closely with internal departments and across Brand, Retail and Buying Office teams to ensure that operations run smoothly.

Location: Madrid Regional Office

Duration: Temporary

Key Responsibilities:

• Manage and maintain the online image banks regularly and update the wider team.
• Research necessary collateral for press events proposals and seasonal trend activations
• Write all types of effective PR materials including drafting press releases, social media plans, event running orders, briefing documents.
• Be highly proficient at pitching to online press, print and influencers.
• Compile fashion and news alerts for global markets and keep an updated calendar of comms in line with wider brand comms marketing calendar.
• Support on the implementation of PR strategies in line with global marketing calendar and Primark brand.
• Managing of media and influencer gifting, seeding and production of goody bags for media and events.
• Manage the day to day PR samples to media, influencers and external agencies
• Ensure samples are recorded, monitored, and stored appropriately and returned in a timely and organised manner if required.
• Managing and filing of press folders and reference material, archiving press clippings and tracking all brand coverage received daily through Unicepta and our own influencer monitoring system, Wearisma.
• Assistance with ad-hoc day-to-day press activity, press events, in-store events, influencer activations.
• Strong knowledge of 360 influencer marketing campaigns, agencies and how paid activations work.
• Attend relevant team meetings to review progress and identify future objectives for yourself and the department.
• Maintain a strong knowledge of the ever-changing social media landscape including Instagram, Tik Tok, You Tube and other emerging tools.
• Support creating content for our own IG Account: primarkpr.es - working with senior team members to ensure content is created with a Primark look and feel.
• Responsible for upkeep of press office - keeping it new and fresh with key product and working with Primark HQ to ensure this.
• Staying abreast with industry developments, keeping up to date on fashion trends, styles, celebrities and the online community in specific markets.

Essential knowledge, education, skills and experience:

• At least 1 year’s work experience working at a PR agency or in-house on a PR/Marketing team.
• Keen awareness and interest in the social influencer landscape.
• Good level of English language, both written and verbal.
• Knowledge of MS Word, Excel, Outlook are essential.
• Adobe Photoshop and In Design knowledge would be an advantage.
• Demonstrate strong interpersonal and communication skills.
• Exceptional communication skills both written and verbal.
• Be proactive & assertive reacting to key business requirements in a timely manner.

Personal Attributes:

• Be an enthusiastic learner with a firm understanding of the global fashion industry with a positive approach to PR, the media landscape and influencer marketing.
• Be a style conscious, Primark obsessed, have a creative eye with excellent brand fashion know how.
• Highly organised, detail-oriented, possessing the ability to effectively prioritise projects and deliverables whilst meeting deadlines set by management.
• Excellent planning and organisation skills, ability to multi-task, plan and prioritise work schedule for self and team and work within agreed timescales.
• Excellent attention to detail and an ability to analyse and interrogate high volumes of data as well as demonstrating an ability to focus on higher level overview.
• Proven ability in managing sensitive matters whilst ensuring all Primark information remains confidential to the business.
• Be a collaborative team player with excellent interpersonal/communication skills, while demonstrating high levels of emotional intelligence and possess the ability to push back with professionalism.
• Proven ability in developing effective working relationships across all levels of the organisation. Effective and persuasive presentation skills.

Fecha fin de publicación interna: 19/09/2024
"Compromiso con igualdad de oportunidades"