Our Team:

Vista is the go-to partner for millions of small businesses who need to promote themselves effectively in the modern age.


With tools that empower brands to create their unique identity and expert design support when they need inspiration, we provide a range of digital and print services at every stage of their journey.


To help customers bring their visions to life, we need UX professionals skilled at crafting the right features and experiences - that’s where you come in.


Vista is searching for an Experience Design Director with a deep background in the e-commerce space to lead teams in the storefront domain. In an increasingly competitive space, the teams in this domain will help us remain top of mind for customers looking for physical products for their small businesses and personal needs. Working with cross-functional partners and designers from our Storefront, Order Management, and Foundations teams.

What You Will Do:

As a Director of UX Design, you will drive discovery and delivery of digital product solutions, mentor and guide multiple teams of UX Designers, fostering growth through regular 1:1s and informal interactions. You will identify and coach through design challenges and communication issues, balancing direct involvement with encouraging independent problem-solving. This role involves setting clear, actionable goals, providing consistent feedback, and performing regular calibrations to ensure alignment and growth. You will provide effective communication across teams, build relationships with partners, and promote a healthy design culture. Additionally, you will oversee recruiting, ensuring a meticulous and inclusive process, and drive design quality across the team, providing strong UX and visual direction.

• Articulate a comprehensive strategy for solving complex, multi-team and multi-domain problems.
• Supply thought leadership and design execution towards a long-term Vista experience strategy and vision.
• Collaborate with peers and leaders to drive cross-functional alignment, push creativity and innovation, and move the needle on established thinking.
• Mentor Product Designers and address design challenges through regular interactions.
• Lead and grow a design team to optimize, conceptualize, and deliver inspiring product design solutions.
• Attract, inspire, and develop talent across the larger Vista UX + design community.
• Lead and mentor discovery and delivery across multiple teams.
• Set and review actionable goals, providing feedback and holding designers accountable.
• Shape ambiguous ideas into concrete user stories and innovative product experiences using a user-centered design process.
• Champion a strong, user-centered design practice to build a thriving design culture.
• Deliver clear feedback and improve communication within the domain and with collaborators.
• Deliver work in matrixed organizations with direct influence both within and outside reporting lines.
• Build relationships with partners and balance team needs with wider organization.
• Take responsibility for the UX Design team culture, identifying and implementing design-specific initiatives and improvements.
• Ensure high design quality and provide strong UX and visual direction.
• Champion and share design expertise to evangelize UX and build a strong design culture.

Your Qualifications:

At Vista, we are striving to hire individuals that add new ideas and perspectives to our teams and enhance our culture. No matter your background or work experience, we strongly encourage you to apply—even if you feel that you don’t meet the exact requirements or have the same qualifications. You might be a great candidate for this or other opportunities.

• 12+ years of experience designing innovative digital products in the e-commerce space, within large-scale product and service ecosystems.
• 8+ years of experience working collaboratively with product, engineering, design, content and user research teams.
• 6+ years advising and mentoring more junior designers, and guiding multi-disciplinary collaborators through a successful user-centered process.
• Strong discovery skills, including examples of leading discovery that influenced work across multiple teams
• Strong delivery skills, including multiple case studies and a track record demonstration of driving delivery across multiple teams, providing user-centered, creative, and innovative design solutions that had measurable positive impact for users and the business.
• Ability to articulate a comprehensive strategy for how to solve complex problems that span use-cases across multiple teams
• Ability to plan, moderate, and complete a variety of goal-oriented workshops across collaborators, leading to exciting new insights, new-found consensus, and critical alignment.
• Strong communication and relationship building skills, including the ability to thrive, influence teams, inspire change in large organizations, and lead executive collaborators.
• Experience demonstrating quantitative and/or qualitative data to inspire design concepts, prioritize features, validate new product designs and communicate decisions to partners.
• Ability to navigate ambiguity, try new things in your designs, and find opportunities for significant improvements to the existing product ecosystem.
• Excellent presentation skills and the ability to articulate sophisticated concepts to cross functional audiences in person, remotely, in real time, and asynchronously.
• Excellent visual and typographic sensibility, and excellence in UX design, interaction design, motion design, native app design, content strategy and information architecture.
• Guide in most design tools such as Adobe Creative Suite, Figma, and/or Sketch used to create high-fidelity mock-ups and prototypes.
• Well-respected authority in design process and innovation, both internally and in the broader design community.

Nice to Have:

• Relevant degree in field of Design or HCI.
• Experience with service design, or designing, aligning, and optimizing an organization's operations to better support the experiences of both the user and employee.
• Experience identifying and prioritizing features, as well as participating in complex roadmap planning.
• Ability to deliver work in matrixed organizations with direct influence both within reporting lines and outside of reporting
• Track record of success working with globally distributed teams, and in highly matrixed organizations.
• Experience using code to create fully or partially functional prototypes, to be used in user research and/or internal socializing of design concepts.

Why You'll Love Working Here:

There is a lot to love about working at Vista. We are an award winning Remote-First company. We’re an inclusive community. We’re growing (which means you can too). And to help orient us all in the same direction, we have our Vista Behaviors which exemplify the behavioral attributes that make us a culturally strong and high-performing team.

About Us:

Vista is the design and marketing partner to millions of small businesses around the world. For over 20 years we’ve been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. Vista Create, 99designs by Vista and Vista Print, all under the parent brand Vista, represent a full-service design, digital and print solution, elevating small businesses’ presence in physical and digital spaces and powering them to achieve success. Vista is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.

Commitment to Diversity, Equity, & Inclusion:

Vista exists to help our customers live their dreams. Each dream is unique – and the Vista team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization. We are collaborative, inclusive, and innovative. We strive to role model and live an inclusive culture of fairness, respect and belonging for all. And we work together to empower each other, creating a space in which each of us can spark our next great idea.

Equal Opportunity Employer:

Vista, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.


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