Ready to chart the course for Sunweb Group in Sweden?
At Sunweb Group, we’re more than just a travel company; we’re the trusted local hero in the Netherlands, Belgium, and Denmark, and now we’re setting our sights on scaling that success in Sweden. With our recent acquisition of Airtours, we are doubling down on our commitment to the Swedish market, investing more than ever before to expand our footprint.


As our Digital Marketing Manager, your mission is to drive significant market share growth and optimize our contribution margin, fully aligned with Sunweb Group's ambitious goals. You will spearhead tactical brand and sales campaigns, execute experiments to boost traffic, and work closely with our E-commerce, Brand, Product, Pricing, and Content teams to ensure our strategy is on point. Armed with insights and performance data, you’ll continuously refine our media mix and communication strategies, ensuring that our efforts resonate with Swedish consumers. Additionally, you’ll manage the marketing budget, staying ahead of market trends, booking data, and daily activities to guarantee that we’re not just meeting, but exceeding our goals.


Reporting directly to the Country Manager and working closely with the Head of E-commerce and other Digital Marketing Managers, you’ll play a pivotal role in our exciting journey of growth and expansion in Sweden. This is your chance to be a part of something big—taking a trusted local hero and making it a beloved name in Sweden.


Your impact

• Take full ownership of the marketing budget, ensuring all activities align with sales, margin, and marketing cost goals.
• Regularly report key metrics and performance results to senior management.
• Execute and track brand and sales campaigns, ensuring they align with our international calendar while also catering to local needs.
• Monitor and analyze digital performance daily, offering actionable insights across paid, owned, and earned channels.
• Innovate and experiment with various trading formats to drive traffic, boost engagement, and increase conversions.
• Develop and lead initiatives to bolster customer loyalty and improve our repeat purchase ratio.
• In weekly trading meetings, share key results and insights based on competition analysis, booking data, and digital performance, collaborating closely with online advertising specialists, product managers, and data teams.
• Establish and manage local marketing and communication partnerships to amplify our presence.

Why join our journey?

• Thrive in an international environment within a leading travel organization, where your contributions will have a meaningful impact on our success and growth.
• Enjoy 30 holiday days per year, based on fulltime employment.
• We support a hybrid way of working. We provide you with office furniture and IT equipment.
• Access to Linked In Learning and a personalized Learning Action Plan to support your career growth.
• Benefit from coaching sessions and receive an annual well-being allowance.
• Receive work-from-home and travel allowances to ease your daily routine.
• Enjoy up to 20% off when booking with our brands for you, your family, and your friends.
• Benefit from unique perks, such as trips to our Headquarters in Rotterdam and workations.

What skills will bring you to the top?

• A minimum of 7 years in a similar role within a B2C e-commerce environment.
• Deep knowledge of the Swedish market is crucial. Experience in the tourism industry is a significant advantage.
• In-depth expertise in digital marketing channels, performance metrics, and tools such as Excel, Google Analytics, and Power BI.
• Demonstrated ability to take the lead in driving growth initiatives and effectively coordinate multiple stakeholders.
• A sharp commercial mindset, with a proven track record of driving Return on Ad Spend (ROAS), optimizing contribution margins, and consistently meeting business and brand objectives.
• Proven experience in managing seven-figure budgets, coupled with strong strategic planning and project management skills.
• Excellent communication skills in both Swedish and English, capable of conveying complex ideas clearly and effectively.

In addition to your skills, you will be expected to travel to our headquarters in Rotterdam at least once a month for a few days to collaborate closely with the central team.