Sweden Job Openings

Aleido Sweden

Digital Marketing Specialist

Gothenburg

August 22, 2024

Are you ready to elevate your digital marketing career? At Aleido, we’re looking for a Digital Marketing Specialist who thrives on innovation, data-driven strategies, and making a real impact. In this role, you’ll shape our digital presence, leading impactful campaigns that enhance brand awareness, generate leads, and drive business growth.
What you will do

In collaboration with colleagues, you will develop, implement, track, and optimise our digital presence across all channels. Your goal is to build brand awareness and foster engagement with Aleido’s offerings and expertise. As part of the Aleido group communications team, you will work closely with communications, aftermarket information, learning solutions, and HR. Your responsibilities include:

Digital strategy:

Develop and implement a digital marketing strategy focused on lead generation, supporting both recruitment and sales.
Set up and manage the marketing tech stack to support these efforts.

Analytics and reporting:

Establish KPls and monitor performance, using data to inform and optimise marketing strategies and campaigns.
Generate reports on key metrics, offering insights for continuous improvement.
Adjust strategies based on data analysis and feedback.
Set-up and monitor lead nurturing and marketing automation flows.

Digital channel management:

Plan and manage digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising, in collaboration with the Content Specialist.
Manage and optimise the corporate website for user experience and SEO, and support localisation efforts.
Provide support and training for local web editors.
Collaborate with agencies and vendor partners.
Evaluate and recommend emerging technologies for potential adoption.

Who you are

Experienced in digital marketing, with a proven track record in leading integrated campaigns across SEO/SEM, email, social media, and display advertising.
Highly creative, skilled at identifying target audiences and crafting engaging digital campaigns.
Proficient in optimising landing pages, user funnels, and building marketing automation flows in tools like Hub Spot.
Solid knowledge of website and social media analytics tools e.g GA4, Looker Studio, Google search console, Google Ads, Google Tag Manager.
Strong analytical skills and data-driven thinking.
Up-to-date with the latest trends and best practices in online marketing and measurement.
Proficient in both Swedish and English, in written and oral communication.

We are looking for a detail-oriented and analytical Digital Marketing Specialist who excels in data-driven strategies. You turn insights into actionable plans, optimise campaigns through precise analysis, and thrive in a structured, organised environment. If you’re passionate about using data to drive performance, we’d love to have you on our team!

What we offer
At Aleido, we look to collaborate openly, build meaningful relationships and try to see possibilities in everyday challenges. We offer a people-oriented, collaborative, and forward-thinking environment, where your unique skills and perspectives are valued. When joining us, you can trust that:

You’ve been chosen as a partner for a reason. We want you to speak up and contribute.
While you should always expect to be challenged as an individual, you should also expect to be supported.
We recognise that each individual brings a lot to the table and we want you to succeed.
With our commitment to learning, we promise to generously share knowledge, create opportunities for learning and value initiatives to learn.
We're open-minded and future focused. This means that sustainability is at the core of our offerings, directly and indirectly.
We believe in the value of flexibility. At Aleido we have a progressive remote work policy, and most people can work remotely on a regular basis.

Who we are
Aleido is an international company with a long heritage of driving the development of aftermarket information and learning solutions. Our customers develop complex products or systems, or seek knowledge and confidence to create lasting change, within a wide range of industries including: automotive, telecom, advanced machinery, rail and medtech. We are almost a thousand colleagues in five countries. Together we bridge the gap between technology and the people who depend on it – by making the advanced simply understood.

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