Sweden Job Openings
Ralph Lauren
SALES EXECUTIVE ASSOCIATE WOMENSWEAR
Stockholm
August 26, 2024
Ref #:
W150158
Department:
Sales & Customer Support
City:
Stockholm
State/Province:
Stockholm County
Location:
Sweden
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
We are hiring a Sales Executive to join our Womenswear team in Stockholm, Sweden.
The key objectives of the role are to sell to, maintain and prospect specialty stores and Key Accounts and to support the Sales Manager in the strategic growth of the business.
The key objectives of the role are to sell to, maintain and prospect specialty stores and Key Accounts and to support the Sales Manager in the strategic growth of the business.
Essential Duties & Responsibilities
Responsible for achieving sales plan and reviewing performance on a regular basis.
New Business
Sales
Account Maintenance
Analysis & Reporting
Relationship building with:
Motivational and environmental fit criteria
New Business
- Work with Regional Head of Sales to plan to target of new accounts.
- Visit and assess prospective clients.
- Negotiate floor space and location of product.
- Manage requirements for fixtures and POS.
- Set seasonal purchase levels.
- Where necessary liaise with Store development.
- Initiate new client set up and credit check.
Sales
- Plan market schedules and make and confirm appointments with clients.
- Plan and negotiate purchase levels with client.
- Liaise with client to suggest and increase re-orders.
- Ensure that collection is bought reflecting PRL brand and style values.
- Check orders are entered correctly.
Account Maintenance
- Maintain a sales diary, detailing meetings with each client, including target sales vs actual.
- Visit top 10 accounts at least once a quarter, and telephone at least once a week.
- Visit all other accounts at least twice a year and telephone at least once a month.
- Work with retailer and merchandise coordinator to maximise sell-thru of product.
- Monitor deliveries, providing feedback to clients where necessary.
- Sales training and clinics SP/FA to wholesale-accounts.
Analysis & Reporting
-
Collect and analyse weekly retail sales information from your clients.
Report findings to Regional Head of Sales and Merchandise Coordinators ensuring that ‘hotspots’ etc. are flagged. - Provide end of season report, detailing overall financial performance, best and worst sellers, summary of reorders, stock levels, deliveries, returns etc.
Relationship building with:
- Merchandise Coordinators.
- Department Managers, Store Managers, Floor Managers, Buyers, Visual display staff.
- Corner Sales teams (both employed by PRL and store).
Motivational and environmental fit criteria
- Strong Influencing skills and supportive attitude required to develop and maintain good relationships with accounts and team members
- Advocate of the brand and product in the market
- Ability to deal with fast paced and changing environments
- Highly organized, detail oriented and accurate
- Ability to manage multiple tasks simultaneously and support the organization both within the team but also with other RL departments locally and on a European basis Customer service, Finance, Concession business, Marketing, Brand Planning, etc.)
- Strong communication and analytical skills combined with creative and fashion sensibilities
- Negotiation skills
- Customer relationship experience
- Experience within the wholesale business
- Result-driven with a strong sense of business and finding opportunities for growth
- Thinking creatively and acting proactively to identify opportunities that are brand right and benefit the business
- Offering alternative ideas alternative ideas and possible solutions to issues
Experience, Skills & Knowledge
- Educated to degree level preferred but not required
- Relevant number of years’ experience in Wholesale Sales required with additional experience in Retail fashion environment preferred
- Experience from managing key accounts and leading key account discussions
- Experience from leading sales trainings and presentations
- Computer literate
- Solid experience in a similar role in Wholesale Sales
- Accurate and attentive to detail
- Flexible, open minded, positive attitude and a good team player
- Organization skills, capacity to deal with priorities and react to urgencies
- Analytical and problem-solving skills
- Strong communication and negotiation skills
- Thorough understanding of Key Performance Indicators
- Fluency in English and Swedish, both written and spoken
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