Sweden Job Openings
TUI Group
Senior Media Strategy & Execution Lead
Stockholm
FULL TIME
August 30, 2024
-
Stockholm, Sweden
-
129069
-
Hybrid
-
Permanent
-
Full Time
-
39
- Strategic Media Planning: Lead the development of comprehensive media strategies across digital, social, TV, radio, print, and outdoor platforms. Ensure alignment with broader marketing objectives and business goals.
- Media Investment Optimization: Ensure media investment supports the strategic intent to broaden the TUI brand, introducing more products into the markets by leveraging consumer market data, customer base data, and growth segment insights.
- Analytics and Insights: Analyze campaign performance, audience behavior, and market trends. Apply advanced analytics to evaluate campaign effectiveness, develop attribution models, and understand the impact of different media channels on customer outcomes. Lead A/B and multivariate testing for continuous optimization.
- Cross-Channel Integration: Ensure seamless integration of media strategies across all channels, maintaining a consistent brand message and experience for our customers.
- Stakeholder Collaboration: Work closely with the Marketing & Communications team and media agency to align and deliver media activities. Represent TUI Nordic in global media projects.
- Innovation & Trends: Stay ahead of industry trends, introducing innovative ideas to enhance TUI Nordic’s media presence. Focus on automation, AI, and scaling media efforts across emerging platforms.
- Budget Management: Manage and optimize the Nordic media budget, ensuring cost-effective strategies that achieve financial and commercial goals.
- Leadership: Guide and mentor the media team, fostering a culture of collaboration and continuous improvement.
- 7-10 years in media strategy, analytics and execution, with experience on both the client and agency sides and with a strong analytical background
- Expertise in the Nordic media landscape and managing large-scale, multi-channel campaigns.
- Proficiency in data analytics tools (e.g., Google Analytics, Metrix Labs tools, Tableau).
- Proven leadership experience with excellent communication skills.
- Bachelor’s degree in marketing or a related field; a Master’s degree is a plus.
- Fluency in English is required; proficiency in Swedish or other Nordic languages is desirable.
- Great location and open space offices
- Excellent career development opportunities
- Fantastic holiday benefits including discounts
- Online wellbeing and learning support
- Fun and dynamic work culture
- Hybrid work – we offer flexible work model where TUI employees work at least half of the time in the office
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