We are seeking a dynamic and results-driven Marketing Manager to lead our marketing efforts in the Taiwan market. The ideal candidate will have extensive experience in both digital and offline marketing, a strong understanding of the local Saa S industry, and proven leadership skills to mentor and manage a team. You will be responsible for defining and executing marketing strategies across all channels with a specific focus on generating Marketing Qualified Leads (MQLs) to meet business goals within Taiwan.
Responsibilities:
1. Marketing Strategy and Execution

• Develop and implement a comprehensive marketing strategy tailored to the Taiwan market, leveraging both digital and offline channels.
• Oversee the planning and execution of integrated marketing campaigns across various channels, including SEO, SEM, content marketing, social media, email marketing, events, print, and direct mail, all focused on the Taiwan market.
• Prioritize generating Marketing Qualified Leads (MQLs) from the Taiwan market through targeted campaigns and optimizing local lead generation processes.
• Leverage marketing automation tools (e.g., Hub Spot, Marketo) to nurture leads and drive conversions specifically within Taiwan.

2. Team Leadership and Development:

• Lead, mentor, and manage a local marketing team, fostering a collaborative and high-performance culture.
• Set clear goals and performance metrics for the marketing team, specifically around MQL generation and conversion rates for the Taiwan market.
• Provide regular feedback and support for professional growth and performance improvement in line with market trends and customer preferences in Taiwan.

3. Brand and Product Positioning:

• Define and manage the company’s brand positioning in Taiwan, ensuring consistent messaging across all digital and offline customer touchpoints.
• Work with product teams to develop go-to-market strategies for new features and product launches, ensuring MQL generation is prioritized in the Taiwan market.

4. Digital Campaign Performance:

• Co-work with global content team to ensure the company's website and content are optimized for organic search in Taiwan to increase local visibility and traffic.
• Analyze the performance of marketing campaigns targeting the Taiwan market using analytics tools (e.g., Google Analytics, BI tools) to optimize for MQL generation and ROI.
• Provide regular reporting on key Taiwan-specific metrics such as lead generation, MQL conversion rates, customer acquisition cost (CAC), and lifetime value (LTV).

5. Offline Marketing and Event Management:

• Plan and execute offline events such as trade shows, conferences, and workshops in Taiwan, with a focus on driving engagement and MQL generation.
• Coordinate with local sales and customer success team to ensure seamless integration of offline campaigns with the overall lead nurturing process for the Taiwan market.

6. Budget Management:

• Develop and manage the annual marketing target and budget for Taiwan, ensuring effective allocation of resources to high-impact digital and offline initiatives.
• Track spending against the budget, ensuring a strong ROI, particularly on initiatives aimed at driving MQLs within Taiwan.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field. Minimum of 7-10 years of marketing experience, with at least 3-5 years in a leadership or managerial role.
• Proven experience in the Saa S industry or B2B marketing, with a focus on the Taiwan market.
• Strong understanding of SEM, digital marketing channels, and offline marketing tactics such as event planning and direct mail specific to Taiwan.
• Excellent leadership and people management skills, with experience building and scaling a marketing team in Taiwan.
• Strong project management and organizational skills, with the ability to manage multiple initiatives while focusing on MQL generation.
• Analytical mindset with the ability to use data to inform decisions and optimize strategies for MQL growth in the Taiwan market.
• Exceptional communication skills in both written and spoken Mandarin and English.

Preferred Qualifications:

• Proficiency in BI tools and platforms such as Hub Spot or other CRM systems.
• Experience in organizing and running large-scale digital and offline events in Taiwan.
• Familiarity with growth marketing strategies and tactics specifically targeting MQL improvement in the Taiwan market.

【員工福利】
◎ 安心保障

• 法定保障-勞保、健保、勞退提撥

◎ 彈性工作環境

• 小巨蛋站步行 8分鐘，上下班交通方便
• 彈性上下班時間
• 採混合辦公（hybrid） ，一週進辦兩天，以配合團隊會議為主
• 開放式工作空間，你可以選擇在任何舒適的角落工作

◎ 公司文化

• 年輕團隊，扁平組織，去官僚化的快速溝通
• 互相包容尊重、講求效率與信任
• 所有的意見都會被重視，一起學習成長

◎ 福利制度

• 到職即享有無期限休假，只要工作能完成，連休沒有上限！(所有假別皆不扣薪)
• 公司提供高規的 MAC 筆電
• 每個月零食櫃更新，還有各式咖啡、茶，隨時補充能量
• 每週免費按摩，放鬆緊繃身體
• 定期舉辦Team Building活動，一起同樂去
• 每年健檢、心理諮商及物理治療補助，員工眷屬享有優惠價

◎ 進修機會

• 公司補助參加 Workshop 或進修課程，讓你學習到業界最新的知識
• 不定期的業界人士內部分享，讓你了解業界的的最新脈動 (之前請過北美 Google，矽谷工程來、大數據工程師來分享業界最新動態）
• 更多詳情請閱讀公司部落格：http://bit.ly/2JX3vn O

【Salary】
NTD 1,500,000 - 2,000,000 / year
Please submit your resume via this link:
https://cresclab.teamdoor.io/s/s Z3IXm2f
Job Type: Full-time
Experience:

• working: 3 years (Preferred)