Flora Food Group

Food Service Sales Executive

October 14, 2024


About Flora Food Group
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+Pro Activ, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.
Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.


Location: Thailand
Salary range: Hybrid/Remote

About the position
We're looking for a Food Service Sales Executive to grow our presence in the HORKA (Hotels, Restaurants, Caterers) channel. You will lead product demos, engage with operators, manage key accounts, and collaborate with distributors to expand business opportunities. This is an exciting role for someone passionate about sales, business development, and building strong customer relationships.

So what does it take to be successful in this role?

Sales & Business Development
  • Drive sales by engaging with key operators and showcasing Upfield's products.
  • Identify and acquire new customers (restaurants, hotels, caterers).
  • Develop strategies to convert leads into long-term clients.
  • Collaborate with distributors to drive region-specific growth.
Key Account & Customer Management
  • Build strong relationships with key accounts and stakeholders (chefs, owners).
  • Manage contracts and negotiations to create win-win solutions.
  • Act as the main contact for customers, resolving issues promptly.
Reporting & Continuous Improvement
  • Maintain sales records and generate performance reports.
  • Provide feedback to enhance product offerings and processes.
Compliance & Ethics
  • Adhere to company policies, industry standards, and legal guidelines.
What's next
If this position sounds interesting, please hit the apply button now!


We understand your resume might not be up to date and recommend that you apply with what you have or your Linked In Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.

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