Job Advert
Internal Job Title: Marketing Communication Executive
Business: Lucy Electric (Thailand) Limited.
Location: Bangkok Thailand
Job Reference No: 3684


Job Purpose
A key role in the marketing team taking responsibility for implementing and owning campaigns targeting existing customer and new business prospects.
To assist the Marketing manager in the day to day running of the marketing department on a global basis.


Job Context
This roll will require close support with the sales teams in Thailand, Australia and Malaysia.
Marketing Communication function reporting for Regional General Manager.


Job Dimensions
The role will be based at Lucy Electric offices in Bangkok, Thailand.
Visits to Lucy offices and customers in the Thailand and overseas locations will be required.


Key Accountabilities
These will include:

• Support the marketing manager with the delivery of global and local marketing campaigns.
• Provide marketing support to country business units in APEC.
• Provide subject matter expertise for all internal and external marketing communications.
• Organise and supporting exhibitions, seminars, and customer events.
• Develop and maintain case studies and reference lists to be used as sales tools.
• Provide subject matter expertise in the segmentation and targeting of the CRM system to enable effective marketing through email, direct mail, and telemarketing
• Update and analyzing the marketing budget.
• Co-ordinate marketing collateral production and maintain the library of assets available for the sales teams i.e., brochures, technical documents, flyers etc.
• Liaise with design and PR agencies to develop effective communication tools for example advertisements, editorials, press releases etc.
• Manage and communicate the brand guidelines.
• Support the marketing department with the delivery of the Marketing Mix in particular working closely with the product marketing function on new product launches and product promotions.
• Maintain the data to update the marketing Key Performance Indicators.

Secondary activities / tasks

• To undertake any other duties and responsibilities as required / instructed by your line manager.

Health & Safety – adherence to all Company Health & Safety Policies, Procedures and Safe Working Practices.


Qualifications, Experience & Skills
Degree in Business or Marketing, or equivalent

• Excellent written and verbal communication skills
• Excellent organiser
• Knowledge and experience of the marketing mix
• Attention to detail
• Experience of organising and co-ordinating customer events
• Experience of working in cross functional teams
• Creative thinking
• Sound knowledge of Microsoft office applications

Behavioral Competencies

• Pro-active can-do attitude
• Excellent teamwork skills
• Outgoing and confident personality
• Ability to multi-task and to work to deadlines

Other Requirements

• Experience of marketing electrical or industrial products to utilities and industrial
• Experience of working with external suppliers i.e. graphic designers, pr agencies etc

About Us:
Lucy Electric is an international leader in intelligent secondary power distribution products and solutions, with remote operation and monitoring. Linking energy generation to consumption, the business specialises in high-performance medium- and low-voltage switchgear for utility, industrial and commercial applications. Key products include Ring Main Units and package substations.


Does this sound interesting? We would love to hear from you. Our application process in quick and easy. Apply today!