What you’ll do

As a Digital Channel Lead, you’ll be a key person between Payment Squad and the wide variety of other teams and stakeholders within Vodafone Business Units. You will be mainly responsible for increasing digital share of payment transactions (bill payment, TL Topup, Kolay Paket) within all Vodafone touchpoints thru strategic and tactical business plans, campaigns and communication methods by collaborating with related stakeholders.

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  Design business plans to dramatically boost digital penetration to become the channel of choice and increase commercial transaction volumes and shares.
• Discover digital customer insights and use these insights to shape campaign and promotion strategy of the segment/business.
• Follow digital and ecommerce trends and implement new campaign and communication ideas / methods to drive digital growth.
• Prepare strategic growth plan in order to attract potential digital users and retain existing ones.
• Prepare and execute tactical plan; marketing calendar and communication plan with commercial perspective.
• Set personalized approach to differentiate campaigns, offers and promos aligned with business strategy to increase conversion rates.
• Continuously track, monitor and report the overall KPIs and take ad-hoc actions when necessary.
• Work in harmony with agile practices
• Identifies and prioritizes stakeholders, builds sustainable relationships to drive increased business performance and best value outcomes.
• Propose digital first solutions by knowing the relevant products, solutions, features & their customer benefits, and applying this knowledge to segment-specific customer insights via specific propositions.
• Use data and analytic tools effectively (Adobe Analytics) to resolve customer issues and to identify and eradicate unnecessary challenges.
• Apply data management platforms (Audience manager, CVM Clusters, Big Data Models) to understand audiences, build segment and deliver unique audience profiles so digital channels can be personalized effectively
• Formulate hypotheses for, construct and execute A/B tests in order to maintain a deep understanding of customer needs, personas, and journeys
• Develop customer insights by implementing and using a full range of data sources such as user research, benchmark, A/B testing, transactional data and online behavior models
• Understand and leverage digital channels and technologies (e.g. i OS, Android, HTML, AI, Cloud, ML etc.) that change the environment.

Who you are

• Bachelor Degree in engineering, pure sciences or business
• Advanced verbal and written communication skills in English
• You have strong leadership qualities
• You are a clear communicator
• You care about continuous learning
• Results-oriented with strong planning and organizational skills
• Problem solving s& decision making
• Insight driven, analytic and out-of-the- box thinking skills

Not a perfect fit

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.

What's in it for you

We like to keep them flexible:

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  Vflexy: Flexible Benefits Program
• Hybrid working kit
• Ergonomic kit allowance
• Digital meal voucher
• Flexible transportation allowance.
• Employee assistance hotline & counselling
• Comprehensive and flexible private health insurance
• Discounted price deals for wide range of products & services

Plus, plenty more to enjoy!


#LI-Hybrid


Data Privacy
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Who we are

You may have already heard of Vodafone - We're a leading Telecommunications company in Europe and Africa. But what you might not know is that we are continuously investing in new technologies to improve the lives of millions of customers, businesses and people around the world, creating a better future for everyone.


As part of our global family, whether that's Vodafone, Vodacom or _VOIS, you'll feel a sense of pride and purpose as you contribute to our culture of innovation. We pursue equality of opportunity and inclusion for all candidates through our employment policies and practices.


Together we can.