Turkey Job Openings
Flora Food Group
New Categories Marketing Manager
Istanbul
September 23, 2024
About Flora Food Group
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+Pro Activ, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.
Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+Pro Activ, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.
Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
Location: Istanbul, Turkey
Hybrid
About the position!
We have an exciting opportunity for a talented, ambitious, self-driven and passionate New Categories Marketing Manager to join the Marketing team at Upfield Turkey and taking full ownership of our company's high-impact innovation projects in new categories and make a substantial contribution to the future growth of Upfield across Turkey, Central Asia and Caucasia.
This role will be a great fit for a resilient and self-driven brand owner with contagious positive energy who is keen to develop, launch and grow the cluster's new plant-based food categories and brands, putting consumer-centric insight and business acumen at the heart of everything we do, flexing their project management skills, bringing a growth mindset to learning and demonstrating their passion for food through a strong collaborative cross functional leadership style.
- Being the driving force for Upfield's key innovation projects in Turkey, Central Asia and Caucasia cluster, developing and delivering the innovation strategy for new brands and categories and 3-year pipeline.
- Delivering the key innovation initiative - end-to-end: from initial concept creation through to the identification and delivery into market.
- Leading the creation of business cases, understanding consumers, customers, channels across retail and foodservice and commercial needs for the innovation projects
- Working cross functionally with our global and local Marketing, Sales, Media, Consumer and Market Insight, R&D, Technical, Procurement, Legal, Supply Chain teams and suppliers to develop and execute the project (assessment of business opportunity, product, portfolio, packaging, pricing, route-to-market strategy, creation and implementation of full marketing mix encompassing offline and digital marketing strategies )
You'll make contributions that matter by…
- Being the driving force for Flora Food Group's key innovation projects in Turkey, Central Asia and Caucasia cluster, developing and delivering the innovation strategy for new brands and categories and 3-year pipeline.
- Delivering the key innovation initiative - end-to-end: from initial concept creation through to the identification and delivery into market.
- Leading the creation of business cases, understanding consumers, customers, channels across retail and foodservice and commercial needs for the innovation projects
- Working cross functionally with our global and local Marketing, Sales, Media, Consumer and Market Insight, R&D, Technical, Procurement, Legal, Supply Chain teams and suppliers to develop and execute the project (assessment of business opportunity, product, portfolio, packaging, pricing, route-to-market strategy, creation and implementation of full marketing mix encompassing offline and digital marketing strategies )
So, what does it take to be successful in this role?
- Previous brand management experience with P&L responsibility in a Blue Chip FMCG company, ideally within a Matrix Organisation
- Strong track record in New Product Development, instigating, leading and delivering innovation projects against timings and budgets (Concept Testing, P&L, Price Strategy and Consumer and Market Insight) and able to lead project management locally with related functions and also work collaboratively with the Global Team
- Excellent analytical skills and the ability to analyse insights/data to uncover opportunities.
- Passion about innovation and demonstrate an interest in consumer needs and trends.
- Advanced analytical skills of the FMCG market and what drives household penetration and market share as well as brand equity metrics.
- Where you have successfully engaged a wide range of stakeholders at all levels across a business.
- Ability to quickly understand and influence the key commercial levers which drive favourable results.
- A knack for managing high profile areas of the business and be flexible to the changing requirements and needs of different stakeholders.
Key Skills & Experiences
- University Degree in related fields (Business Administration, Marketing, Communications or Industrial Engineering would be preferable)
- Minimum of 7+years of relevant experience in brand building and New Product Development
- Collaborative Leadership: Lead cross-functional teams, fostering collaboration and driving results through agile, test-and-learn methodologies. Possess strong communication skills to influence stakeholders and ensure alignment towards achieving business goals.
- Experience in developing business strategy and execution
- Digital savvy
- Strong communication, interpersonal and influencing skills
- Preferably experience within a multinational consumer goods company
- Good team player and influencer
- Good solution-oriented mindset and ability to work independently
- A passion for consumers, marketing and branding
- A strong drive and passion for winning!
If this position sounds interesting, please hit the apply button now!
We understand your resume might not be up to date and recommend that you apply with what you have or your Linked In Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
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