1. Introduction
The International Rescue Committee (IRC) is implementing a new social media strategy in Ukraine and has launched a Facebook page (Ukrainian and English). To further enhance its social media presence, IRC seeks a qualified specialist to manage the page, create content, and provide Social Media Management (SMM) services.
2. Goals and Objectives
Main Goals:

• Maintain engagement with followers.
• Increase awareness of IRC's activities in Ukraine through Facebook.

Key Tasks:

• Collaborate with the Communications Manager on developing a content plan in line with the latest in-country development, key moments in Ukraine, as well as global/Europe editorial plan and priorities.
• Propose new content ideas and publications.
• Write posts about IRC’s activities.
• Edit images for posts following the IRC’s brandbook and Canva.
• Edit video content (input will be provided by IRC).
• Develop and publish visual materials adhering to IRC Brand Guidelines.

3. Scope of Work
3.1 Content Planning and Creation

• Develop a weekly content plan.
• Write four publications per week in both Ukrainian and English.
• Edit video Reels (1 Reel every week).
• Coordinate with the IRC team to get approval before posting.

3.2 Social Media Management for Facebook

• Create visuals and designs for posts using IRC`s templates.
• Publish four posts per week.
• Monitor trends and suggest relevant content (1 trend-based post per week).
• Respond to comments and messages from followers (standard responses will be provided).

3.3 Ads management

• Create targeted advertising campaigns for various audience segments.
• Set up targeting by interests, geographic location, and other parameters.

3.4.Reporting

• Monitor post performance and engagement.
• Submit monthly reports with analytics and suggestions for improvement.
• Adjust creatives and target audiences based on performance analysis.

4. Qualification Requirements

• At least 2 years of experience in content creation, SMM, and digital marketing.
• Portfolio showcasing at least two successful social media projects.

5. Terms of Execution

• Contract Duration: 6 months, with the possibility of extension

6. Application Requirements
Applicants should submit the following:

• Resume (CV)
• Examples of successful projects
• Contact details for communication