Fulcrum is looking for a star Head of Marketing who can launch the company in the space. Fulcrum current goal is to move upmarket and create a better value proposition for middle businesses and enterprise companies. Our main area of expertise is creating end-to-end health-tech products for our customers.


About Fulcrum: We’re a team of tech-savvy, creative & passionate IT professionals. We’ve created a vibrant and performance-driven culture for ourselves where everyone is free to think & act outside the box. There are literally no limits to what you can do here, as long as we WOW our clients and OVER deliver what we promise.


Main responsibilities:
— Create Marketing Strategy that will help to hit revenue goals and align Sales Verticals
— Do customer development for better understand ICP we are targeting
— Discover and suggest new leadgen channels
— Management of repositories, such as Clutch and Goodfirms, to achieve the verified opportunities goals;
— Keep the website up-to-date, with case studies, services, and overall strategic initiatives of the company;
— Work hand-in-hand with Sales, Delivery, and overall core team, on regiment of value proposition, service offering, and brand positioning.
— Enhance company brand awareness among the Healthtech audience;
— Increase the pipeline of leads through the ABM campaigns;
— Upgrade sales enablement materials, to the needs of the sales teams.


We offer:
— Flexible schedule & opportunity to work remotely or workspace in Kyiv (kooperativ.cc);
— Friendly & open team who have fun creating cool projects together;
— Every employee has an education budget of 500$ per personal year;
— Opportunity to hire the team from scratch, which will help to achieve your goals
— Opportunity to boost your professional & personal growth;
— Opportunity, to expand number of channels;
— Opportunity for mentoring, from top specialists in Ukraine;
— Great point 0 to start of, inbound is the biggest contributor in our pipeline;
— Regular team gathering activities;
— 20 business days of paid vacation + UA national holidays;
— Medical insurance full coverage;
— 10 + 5 days paid sick leave;
— 5 extra days off.


How we operate:
— We promise dramatic professional growth & interesting work;
— Bring ideas that will change how Fulcrum operates, and you will receive our gratitude and rewards;
— Your opinion matters. Fulcrum is not a typical ’bureaucratic company, and our employees are our core value;
— Your compensation grows with your responsibility zone;
— If something doesn’t go smoothly or can be simplified, just let us know — you are welcome to do so;
— You have a say in everything we do, starting from the roadmap, creating requirements, sprint planning, etc.;
— If you feel that everything above is about you, get in touch. We’re always glad to welcome stubborn, enthusiastic, and result-oriented buddies to our team.

• Experience building marketing strategies for service companies working with B2B middle-size and enterprise companies;
• Experience in defining ICP and VP for them
• The team management experience
• Building ABM strategies
• Experience with budget management and understanding of ROI.

Would be cool:

• Understanding of the Health Tech industry landscape, players, buying personas, influencers, etc.
• Experience with events preparation (industry-specific conferences);
  
• Managing blog & SEO;
  
• Exceptional eye for great UI and working with Ui/UX designers.

Your most important metric of success would be amount of verified opportunities (combined value of all SQL’s) from the inbound channel.


Interview stages:
— HR interview (1 hour);
— Technical interview (1 hour);
— Final interview with СЕО (1 hour);
— Job-offer!

Are you interested in working with us?

LET’S MOVE THE WORLD TOGETHER!
If you need additional information, please message me privately here on this page www.linkedin.com/in/yevhen-shepel