• Develop and implement comprehensive demand generation strategies to drive lead acquisition and generate high-quality signups for Simulmedia's new CTV platform.
• Plan, execute, and optimize multi-channel marketing campaigns, including email marketing, paid search, social media advertising, content marketing, etc.
• Design and implement lead acquisition strategies, focusing on high-converting channels and tactics to attract qualified leads.
• Collaborate with content creators and designers to develop compelling messaging, landing pages, and creative assets that resonate with target audiences and drive engagement.
• Track, analyze, and report on campaign performance metrics, including lead generation, conversion rates, cost per acquisition, and overall ROI.
• Conduct A/B tests and experiments to identify the most effective strategies and tactics for demand generation.
• Manage campaign budgets effectively, ensuring that resources are allocated to the most impactful channels and activities.

• Minimum of 5 years of experience in digital marketing with a strong focus on demand generation and lead acquisition.
• Experience working in the TV, CTV, or video advertising industry is a plus.
• Proven experience in successfully kicking off and executing new demand generation strategies from scratch, with tangible results in driving significant lead generation and conversions.
• Demonstrate success in delivering earned (SEO, referrals, PR), paid (PPC, event sponsorships, social), and owned channels (website, email, webinar) demand generation programs.
• Strong analytical skills with experience in setting up tracking, measuring, and reporting systems using tools like Google Analytics, Reply, SEMrush, Hubspot, Intercom or similar platforms.
• Exhibit a desire to operate at both strategic and tactical levels, contributing to hands-on projects and campaigns.
• Up-to-date knowledge of digital marketing trends, tools, and best practices, with a keen interest in emerging trends within the connected TV and video advertising sectors.
• Must be able to communicate with U.S based teams
• Ability to work 11 am — 8 pm EEST