United Arab Emirates Job Openings
FERRERO
E-commerce Channel and Category Development Manager
Dubai
November 5, 2024
Job Location: Dubai
Company description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
Are you passionate about driving category strategies and trade marketing to maximize sales and profit? Join our dynamic team as a Channel & Category Development Manager for e Commerce! In this role, you will be accountable for the development and adaptation of Category strategies and the management of different product categories to fit local conditions. You will support the strategic management of Trade Marketing, aiming at maximizing sales and profit by satisfying shoppers needs.
Main Responsibilities:
CATEGORY STRATEGIES & PLANS
In this role, you will monitor trade, competitors, and market data to identify exciting business opportunities and craft innovative plans. Imagine diving deep into market data and competitor analysis to unearth new business opportunities, creating tailored portfolios that perfectly meet the needs of shoppers in each unique e Commerce sub-channel. Picture yourself devising strategic plans that align seamlessly with Ferrero Group's marketing guidelines while defining an e-Category Vision that speaks directly to retailers, all based on keen shopper insights.
As you set ambitious channel visions and develop e-My PS strategies with clear KPIs, you'll also be creating and implementing e-Category Management projects that help retailers fulfill shopper needs. Collaborating with the Trade team, you'll execute precise e-Category actions at the digital shelf, ensuring our online presence is both robust and effective. Envision planning and managing annual campaigns that not only support our brand strategy but also drive significant category growth.
CHANNEL STRATEGIES & PLANS
You will develop a blueprint for all sub-channels (Omnichannel, Pureplay, Quick Commerce, Aggregators) focusing on assortment and trade investment to maximize business development and profitability.
You will analyze Channel/Customer performance and potential. You will support Local Teams with trends and category arguments to develop Joint Business Plan.
POINT OF SALE ACTIVITIES
You will design and implement campaigns across e Commerce sub-channels in collaboration with Regional and local teams to boost visibility and sales. You will monitor and analyze campaign performance to understand purchase behaviors and improve future activations. Additionally, you will collaborate with Commercial and Supply Chain teams to ensure full availability through accurate forecasting.
BUDGET MANAGEMENT
You will ensure activities and strategies are supported by ROI analysis pre and post implementation. You will manage the budget in line with business objectives.
In this role, you will monitor trade, competitors, and market data to identify exciting business opportunities and craft innovative plans. Imagine diving deep into market data and competitor analysis to unearth new business opportunities, creating tailored portfolios that perfectly meet the needs of shoppers in each unique e Commerce sub-channel. Picture yourself devising strategic plans that align seamlessly with Ferrero Group's marketing guidelines while defining an e-Category Vision that speaks directly to retailers, all based on keen shopper insights.
As you set ambitious channel visions and develop e-My PS strategies with clear KPIs, you'll also be creating and implementing e-Category Management projects that help retailers fulfill shopper needs. Collaborating with the Trade team, you'll execute precise e-Category actions at the digital shelf, ensuring our online presence is both robust and effective. Envision planning and managing annual campaigns that not only support our brand strategy but also drive significant category growth.
CHANNEL STRATEGIES & PLANS
You will develop a blueprint for all sub-channels (Omnichannel, Pureplay, Quick Commerce, Aggregators) focusing on assortment and trade investment to maximize business development and profitability.
You will analyze Channel/Customer performance and potential. You will support Local Teams with trends and category arguments to develop Joint Business Plan.
POINT OF SALE ACTIVITIES
You will design and implement campaigns across e Commerce sub-channels in collaboration with Regional and local teams to boost visibility and sales. You will monitor and analyze campaign performance to understand purchase behaviors and improve future activations. Additionally, you will collaborate with Commercial and Supply Chain teams to ensure full availability through accurate forecasting.
BUDGET MANAGEMENT
You will ensure activities and strategies are supported by ROI analysis pre and post implementation. You will manage the budget in line with business objectives.
Who we are looking for:
To be considered for this role, you must possess a bachelor’s degree in business administration or a related discipline. You should have a minimum of 5 years in commercial relevant positions with at least 3 years’ experience in e-commerce. Experience in FMCG is a strong advantage.
Proficiency in customer systems/portals and advanced Microsoft Office skills are essential.
You should have the ability to analyze category and product trends and translate them into executable strategies. Strong project management skills, along with advanced communication and presentation abilities, are required.
A thorough knowledge of retail e Commerce activities, including promotions, financials, and operations, as well as an in-depth understanding of online retailer policies and procedures, is necessary. Additionally, you should have experience in developing and implementing advertising programs and merchandising tactics.
Proficiency in customer systems/portals and advanced Microsoft Office skills are essential.
You should have the ability to analyze category and product trends and translate them into executable strategies. Strong project management skills, along with advanced communication and presentation abilities, are required.
A thorough knowledge of retail e Commerce activities, including promotions, financials, and operations, as well as an in-depth understanding of online retailer policies and procedures, is necessary. Additionally, you should have experience in developing and implementing advertising programs and merchandising tactics.
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
Requisition ID
67468
Job function
Trade & Shopper Marketing
Country
United Arab Emirates
City
Dubai
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EMILY | TRADE & SHOPPER MARKETING
Emily is a Global Category Development Manager. Since childhood, her love for acting and dancing has shaped her journey. Today, this artistic background is her secret weapon. The blend of passion and skill adds an authentic touch to her customer interactions, turning each encounter into a unique experience.
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