What is the opportunity?

Associate Director, Digital Marketing joining our Asset Management - Digital Marketing team. The role will work with the team to formulate and run digital campaigns in line with marketing and business objectives. Identify best campaign tactics to drive desired outcomes

What will you do?

• Define KPI’s, monitor campaign performance, develop dashboards, prepare reports, and identify areas for improvement
• Work with different sales distribution channels and understand the sales structure to build effective distributions lists and lead scoring capabilities
• Work with stakeholders to define and implement global objectives. Ensure alignment of regional requirements and fund distributions
• Responsible for the maintenance and governance of corporate websites
• SEO - Build keyword strategy, implement recommendations / optimise page content. Advise on content strategy
• Develop email strategy that drives customer retention and lead generation through customer life cycle analysis and lead scoring
• Responsible for the delivery, data segmentation and post analysis of email campaigns - managing A/B tests, with presentation of results for monthly and quarterly meetings.
• Implement and manage Google Ad Words and social media campaigns (Linked In and Twitter)
• Develop the strategy, including keyword research and target audience segmentation

What do you need to succeed?

Must-have

• Extensive experience in digital marketing - passionate and driven in all aspects of digital marketing
• Strong project management skills and ability to manage and work with a budget, meet deadlines for multiple projects and ensure ROI on marketing campaigns
• Hands on experience with Salesforce Marketing Cloud
• Experience in content management systems and HTML
• Working knowledge of SEO principles and implementation
• Experience in Google Analytics, Google Console, Google Adwords
• Knowledge of Linked In and Twitter ad platforms
• Ability to report data, recognise trends and analyse and communicate the success or otherwise of campaigns

Nice-to-have

• Strong interest in financial services marketing
• An excellent eye for detail and good proof-reading skills
• Beneficial to have experience in financial compliance procedures

What is in it for you?
We thrive on the challenge to be our best - progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

Agency Notice
RBC Group does not accept agency resumés. Please do not forward resumés to our employees, nor any other company location. RBC Group only pay fees to agencies where they have entered into a prior agreement to do so and in any event do not pay fees related to unsolicited resumés. Please contact the Recruitment function for additional details.


Job Skills
A/B Testing, Communication, Content Marketing, Detail-Oriented, Digital Marketing, Digital Marketing Platforms, Effectiveness Measurement, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Website Analytics
Additional Job Details
100 BISHOPSGATE:LONDON London United Kingdom 35 Full time WEALTH MANAGEMENT Regular Salaried 2024-11-18 2024-11-28 Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above