About us:
With over 90 years of experience, bott is the leading provider of commercial vehicle conversions and workshop storage solutions across Europe.
We are currently seeking a motivated individual to join our Group E-Commerce Team, specifically to manage our bott Smartvan UK sales channel, based from our modern offices in Bude, Cornwall.
Role Overview:
We’re looking for an experienced sales channel manager to lead the development and performance of our bott Smartvan UK e-commerce channel. Through the continuous improvement of our e-commerce solution (web, tools) you will ensure our offering is market relevant and sufficiently promoted and managed to deliver sustainable, profitable growth. As the bott Smartvan UK Sales Channel Manager, you will work with the bott group e-commerce manager to support and focus this sales channel via marketing campaigns, product alignment, SEO optimisation, pricing etc.
This role is based in either Bude, Cornwall but occasional travel between our UK sites and across the bott group will be required.
Key Responsibilities;

• Develop and execute e-commerce strategy in alignment with overall business goals.
• Optimise the bott Smartvan online shopping experience in order to boost revenue and improve both customer satisfaction and retention.
• Employ data analytics tools to track and analyse website performance and customer engagement metrics.
• Collaborate with specialist external agencies to bring in specialist skills and support as and when required.
• Report and manage UK sales achievement on a monthly basis.
• Work with bott group e-commerce manager to support and drive the profitable performance of our bott Smartvan channel.
• Collaborate with product management on pricing strategy (price setting, discount strategy, margin analysis).
• SEO/SEM – ensure that our online presence is optimised to secure best chance of growth.
• Establish key KPIs (revenue, margin, SEO performance, net promoter score (NPS), trade / van types, financing solutions etc.) to measure and track progress.
• Competitor analysis – monitor market trends and adapt strategies to effectively compete with other brands in the market.
• Quickly build technical knowledge and awareness of the existing product offering, steering the future, utilising functional support i.e. product ‘fit for market’, feedback from market, product development & innovation.
• Managing the annual marketing plan & budget.
• External marketing activities, shows, influencer development.
• Collaboration with partner associations i.e. Festool.
• Raising of non-conformances as and when required and liaison with UK Quality Manager to follow these through to conclusion.
• Operational performance – manage end to end process of enquiry through to delivery and aftersales. Review where this can be optimised both for bott and for the customer (lean packaging, easy fitting etc.).
• Managing the sales, operations and digital support teams – ensuring clear task roles, coaching, development and retention (employee dialogue 100% completion).
• Implementation of CRM system to lever ability to target specific campaigns.
• Internal stakeholder communication and alignment (i.e. brand approach CI etc.).

Personal Profile & Essential Skills:

• Existing experience gained from a digital marketing-based role with strong awareness of e-commerce platforms.
• Thorough understanding of web design, web analysis, SEO and content management.
• Experienced in automotive / trade sales would be an advantage.
• Able to collaborate with different stakeholders across the business to support implementation of projects and drive performance.
• Financial awareness and previous responsibility for sales channel account - revenue, P&L, budgets, etc.
• Communication skills – internal / external presentations, marketing etc.
• Proven ability to develop channel marketing strategy, pricing and campaigns.
• Highly organised with excellent attention to detail
• Comfortable to represent bott Smartvan on social media marketing campaigns and trade shows
• Self-motivated and proactive
• Valid passport

The hours of work are 37 hours Monday - Friday.
Along with the following benefits, we offer a great working environment where you will feel part of a valued team. We offer:

• annual bonus of up to 10% of basic salary (on achievement of specific KPIs)
• profit sharing
• loyalty bonus
• 34 days holiday (inclusive of bank holidays)
• training and development
• life assurance cover
• company uniform
• home and tech scheme
• cycle to work scheme
• GP 24/7 access
• employee assistance programme
• social committee and planned team events
• free onsite parking

To be considered for this position all applicants must live within a commutable distance of our Bude site in Cornwall.
Bott Ltd are totally committed to an equal opportunities culture across all of our company sites and roles. This means we promote diversity and value everyone's differences, and we treat all people equally or similarly and they will not be disadvantaged by prejudices or bias. Therefore, our recruitment process means the best person for a job or a promotion is the person who earns that position based on qualifications, skill set, experience and knowledge.
We respectfully ask for no agencies at this time please.
Job Types: Full-time, Permanent
Pay: £30,000.00-£33,000.00 per year
Additional pay:

• Bonus scheme
• Loyalty bonus

Benefits:

• Company pension
• Cycle to work scheme
• Free parking
• Health & wellbeing programme
• Life insurance
• On-site parking
• Profit sharing
• Referral programme

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Bude EX23 8LY: reliably commute or plan to relocate before starting work (required)

Experience:

• office administration: 3 years (required)
• Direct sales: 2 years (preferred)
• e-commerce: 2 years (required)

Work authorisation:

• United Kingdom (required)

Work Location: In person
Application deadline: 27/10/2024
Reference ID: bott Smartvan