The opportunity
Aro’s mission is to help customers navigate borrowing through our digital marketplace. At the heart of this, we have developed a modern technology finance platform that connects customers with lenders via a seamless digital experience. We already offer a wide range of finance products from a diverse set of lenders and continually aim to extend our product range to deliver the best value for customers, partners and lenders. Trusted by two million customers a year and valued by our employees, our service has been repeatedly voted the best in our sector.
We recognise our people are our most important asset - they are what makes our business tick. As we continue to grow and work with ever more partners and products, an opportunity has arisen for someone at an early point in their career journey to learn and grow within a dynamic, fast paced team.
About the job
Naturally curious? Innovative? Always pushing boundaries? Well, you might be just what we’re looking for. Here at Aro, we create personalised customer journeys that make navigating our world incredibly easy.
We’re constantly looking to evolve our CRM output. And to do that, we need someone to create first-class customer experiences that engage, drive revenue and build brand loyalty. Someone who can enrich our customer and partner journeys to maximise engagement and customer lifetime value. And ultimately, someone who can uphold our brand values and deliver our vision of having customers who love us, engage with us and, most importantly, stay with us.
This new role is key to the delivery of all of the above. Working with Aro customers as well as partner brands such as Argos, Asda, Very and Equifax, you’ll need a strong understanding of email marketing principles, triggered campaigns, email testing and optimising performance. And, if you’re currently doing all this either within the Financial Services sector, for a high volume FMCG brand, or at an agency – even better.
What can we offer you

• Salary range expected £30-£35k (dependent on experience)
• Hybrid working arrangements (3 days at home, 2 days in the Manchester office)
• Flexible working arrangements to support a healthy work-life balance
• 33 days holiday inclusive of bank holidays
• Supportive team environment with opportunities for career advancement
• Salary sacrifice pension scheme up to 4%
• Healthcare cash plan with separate balance for dependents
• Life assurance x 2
• Holiday buy & sell scheme
• Cycle to work scheme
• Birthday off + takeaway on us
• Enhanced maternity, adoption or paternity leave
• Enhanced sick pay + income protection for up to 2 years
• Casual and gender neutral dress policy
• Access to a range of retailer discounts through our various providers
• Fun and inclusive work environment with regular team incentives

What will you be doing
As a CRM specialist you will work within the growth team to set up, send and analyse CRM campaigns. For a number of our key partnerships we offer marketing as a service (MAAS) and the successful candidate within the role will be accountable for creating and delivering campaigns for one of these partners. As a member of a team that are experts in enabling the business to engage ever more successfully with all its potential customer base - one thing is for certain: You’ll learn and grow expertise quickly in a highly dynamic environment.
Key responsibilities include:

• Creating a monthly campaign plan of activity. Presenting to key stakeholders and obtaining sign off from relevant parties
• Identifying audiences and segmenting said audiences within the CRM system. Scheduling and setting live one time sends, triggered programmes and SMS activities
• Measuring the above activity performance, suggesting and actioning ways to improve key performance metrics & reporting this back to key stakeholders
• Working with third-party CRM support (Blueshift) provider to ensure the efficient use of the platform
• Ensure all communications are fully compliant and a full sign off process is maintained at all times
• Assisting with providing exceptional account management to some of Aro’s trusted partners who require CRM support and advice
• Supporting the customer communications strategy including customer journey mapping and contact strategy mapping
• Supporting with management information required for weekly, monthly and quarterly B2B meetings by reporting on key CRM findings and interrogating our internal reporting system
• Carrying out associated day to day tasks that are required to ensure B2B partnerships are are optimised

This list is not exhaustive and you will be expected to carry out any request deemed reasonable by the management
Key technical skills

• Proficiency in using a CRM platform to create & send email campaigns
• Triggered campaign design and set up. Audience segmentation and customer journey mapping
• Experience in HTML builds

What do you need
To be successful in this role, you will require a background of CRM campaign experience (the setting up of campaigns within a CRM platform) and ideally an understanding of the financial services industry. The ideal candidate will have an exceptional attention to detail and the confidence to share their ideas for areas of improvement within the business
You will also possess:

• Strong numerical skills, data driven and logical
• Professional and confident and able to work as part of a team
• The ability to cope well under pressure, multi task and work on own initiative
• Strong interpersonal skills with the ability to communicate with patience
• Self-motivated and hard working with a positive and flexible attitude
• Demonstrate values, behaviours and general conduct in line with company standards

If you are a self-motivated and customer-focused individual keen to develop your career in a fast paced dynamic environment, we’d love to hear from you. We look forward to reviewing your application
At Aro, we are committed to equality and diversity. We ensure that a job criterion is relevant to the successful undertaking of the job. We do not indirectly disadvantage any persons based on gender, age, disability, race, ethnic origin, religious belief, sexual orientation, or social status.
Job Type: Full-time
Pay: £30,000.00-£35,000.00 per year
Benefits:

• Bereavement leave
• Casual dress
• Company events
• Company pension
• Cycle to work scheme
• Enhanced maternity leave
• Enhanced paternity leave
• Free parking
• Health & wellbeing programme
• Life insurance
• On-site parking
• Sick pay
• Work from home

Schedule:

• Monday to Friday

Application question(s):

• Do you have experience with A/B testing, optimisation, analytics and reporting ?
• Do you have experience with HTML for email templates?
• Are you able to execute email campaigns from start to finish?

Experience:

• email automation platform: 2 years (required)

Work authorisation:

• United Kingdom (required)

Work Location: In person