Overview:

• By building on an omnichannel platform, we avoid typical silos (e.g., data, CRM, analytics, and media) and can create direct connections from brand strategy to media planning and execution
• Our capabilities are fueled by millions of earned and acquired data points collected over hundreds of digital omnichannel campaigns
• Our team makes this data actionable using technology platforms designed to target identifiable healthcare customers, precisely the right moments to drive meaningful outcomes and eliminate media waste.

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  Client Delivery: Work with our media planner to co-develop and execute impactful omnichannel media campaigns, including channel strategy, tactical recommendations, RFP development and execution
• Service Development: Shaping our solutions and infrastructure to ensure that we’re defending and building our competitive advantage

• Develop comprehensive understanding of client's business, brands, media channels, and competitive landscape and market dynamics
• Demonstrate the fiscal & operational acumen to manage budgets and ensure execution scope
• Proactively bring new ideas, opportunities, and best practices to client and agency
• Organically grow the client business by managing risks and identifying opportunities, leading & working with the full team to address both

• Ensure execution quality and adherence to strategy across all areas of client scope, in particular
• Participate in strategic planning, including establishing objectives and strategies
• With our Media Planner
• Lead tactical planning activities, developing recommendations, tracking expenditures to ensure budget compliance, negotiation/buying, implementation and optimization
• Lead media RPF activity (e.g., drafting, assessment, negotiations and contracting)
• Oversee our Media Planner in managing Media Operations, ensuring high quality delivery and alignment to media plan
• Partner with internal/external teams to ensure plans are developed & deployed with excellence
• Fully understand KPIs for brand & campaign objectives and collaborate with analytics team on insights, analysis, and optimization recommendations
• Actively mitigate and manage risks and issues that may affect time, budget, and/or quality

• Proactively bring new ideas, opportunities, and best practices to agency and client teams to educate, foster creativity, and create new offerings
• Monitor trends and attend vendor meetings to stay current on offerings
• Evaluate and create new media opportunities from internal or external capabilities
• Foster senior level partnerships with prospective clients, partners, and vendors

• Provide leadership and serve as a role model within the client, agency, and industry
• Understand when it’s appropriate to make decisions independently and when to escalate
• Provide professional development to our Media Planner and ongoing feedback to team members
• Help interview, train and orient new team members to the agency, department, and account(s)

• Highly organized with great attention to detail
• Manages multiple priorities, tight deadlines and works well under pressure
• Positive energy, proven collaborator & communicator
• Entrepreneurial, troubleshooter & problem solver

• College degree, preferably in marketing, advertising, communications or science/medicine
• 7+ years Agency or comparable experience, some management experience preferred
• 5-7+ years of digital media planning experience
• Strong & confident presentation and people skills; Strong verbal & written communication skills
• Deep experience managing HCP omnichannel campaigns including: Point of Care/EHR, Biddable (Paid Search, Paid Social, Programmatic), Video, Print, custom programs and congress/journal
• Firsthand experience with patient media channels: Point of Care, Programmatic, communities
• Expertise in cross-channel media tools (e.g., Comscore @ plan, SRDS, Double Click, etc.)
• Confidence in interpreting marketing & media performance data (e.g., MMA, ROI, campaign/channel data)
• Understanding of CRM disciplines including primary research, customer segmentation, targeting, direct marketing, and customer care
• Understanding of SEO and earned media strategies and tactics
• Basic understanding of analytical tools used for listening, ad tracking, website, and app statistics (e.g., Google Analytics, Omniture, Crimson Hexagon, etc.)