United States Job Openings

PepsiCo

PBNA West Division Assoc Marketing Manager - Brand

Los Angeles

September 14, 2024

Overview:

Are you an impactful marketing professional with a desire to drive Pepsi Co’s marketing agenda? If so, you might be the perfect candidate to help ignite our consumer’s thirst for our beverage brands in Pepsi Beverage North America’s West Division. Whether it’s driving growth with Multicultural and Millennial consumers for priority brands or supporting our portfolio transformation journey, we need a talented marketer who wants to take a risk and follow their curiosity to capitalize on current & future trends to join our team!

Reporting to the Sr Manager, Brand Marketing – West Division, the Associate Brand Marketing Manager is accountable for executing the division’s brand strategy and national campaign adaption. You will develop locally relevant campaigns and lead experiential programs based on insights that will break through to consumers and help us win their hearts and minds. You will also contribute to our long-term strategies and ensure our internal & external franchise bottling counterparts are well-informed of our Marketing programs in order to execute against our strategic goals. In this role you will collaborate heavily across our Marketing, Sales, and Go To Market teams to drive the agenda for some of the most recognizable brands in the world. Successfully managing multiple external partners including agencies and sport teams will be a key to success in this role. If you’re great at building and leveraging relationships, creating break-through marketing, and a forward-thinking problem solver, this is the opportunity for you!

Responsibilities:

Deliver volume & profit commitments for the West Division
Drive brand awareness & preference through localized campaign development and media buys
Support the development of the division’s/ local brand strategy, with a focus on local brand planning & execution
Independently lead cross functional teams to ensure coordination of activities & timely execution of programming/ innovation
Wire and collaborate with the sector to ensure shared learnings and strategic alignment for growth maximization
Lead day-to-day management of local sports partnerships & athlete endorsement deals
Ensure GTM (Go To Market) team has necessary assets to execute national and local programs in market
Monitor performance on a period basis to proactively identify course corrections and/or new opportunities
Leverage Sector strategies/programs to drive efficiencies and effectively localize programming & activations
Effectively manage A&M budget & demonstrate strong agency leadership

Compensation & benefits

The expected compensation range for this position is between $85,200 - $142,650
Location, confirmed job-related skills and experience will be considered in setting actual starting salary
Bonus based on performance and eligibility; target payout is 10% of annual salary paid out annually
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
In addition to salary, Pepsi Co offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Original Posting Date : 8/19/2024
While subject to change based on business needs, Pepsi Co reasonably anticipates that this job requisition will remain open for at least 5 days with an anticipated close date of no earlier than 5 days after the original posting date as listed above.

Qualifications:

Undergraduate/graduate business or marketing degree
5 years Marketing experience (previous CPG or Brand Marketing experience preferred)
Solid understanding and demonstrated expertise in the Marketing function
Track record of delivering results & ability to manage a portfolio of brands / make strategic choices to maximize impact
Project management, prioritization skills & ability to manage multiple projects at different stages of development
Solid strategic and execution skills with a track record of delivering strong growth results
Self-starter with ability to work independently – high sense of urgency and entrepreneurial spirit
Exceptional project & time management skills
Strong execution, communication & strategic thinking skills
Strong and effective communication skills including verbal, written and presentation
Demonstrated ability to develop & cultivate relationships; build consensus & influence business partners
Ability to anticipate issues and resolve them based on sound business judgment
String change management skills, being able to adapt quickly while ensuring programs achieve the West Division’s overall goals
Experience managing major sports sponsorship & athlete deals a significant plus
Bilingual in English and Spanish an asset
This position is limited to persons with indefinite right to work in the United States

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Pepsi Co is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law&EEO is the Law Supplementdocuments. View Pepsi Co EEO Policy.

Please view our Pay Transparency Statement

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