At Hello Fresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The Hello Fresh Group now includes our core brand, Hello Fresh, as well as: Green Chef, Every Plate, Chefs Plate, Factor_, and Youfoodz.
This role oversees emerging media channels across our brands: Hello Fresh, Factor, Green Chef and Every Plate.
As the Sr. Manager of our Creator Program, you will be responsible for shaping, expanding, and optimizing a dynamic creator ecosystem with influencers, content publishers, and brand advocates. This program will be crucial in amplifying our brand voice and growing revenue through strong, mutually beneficial partnerships. You will sit at the crossroads between two teams: Influencer and Affiliate and report into the Director of Performance Partnerships.
This is a high performance/high impact role driving growth at Hello Fresh Group.
Primary responsibilities will be helping to set the strategic direction of the channel with data at the forefront of decisions and recommendations. Additionally, analyzing influencer performance and recommending optimizations to achieve our ambitious acquisition goals across our portfolio of brands managing our high volume side of the brand and our agency partners.
You will…

• Build a program, Develop & Lead Strategy: Shape the strategic direction of our creator program, setting goals, objectives, and key results to drive customer acquisition and revenue growth while growing our number of top partners.
• Recruit & Onboard Creators: Identify, vet, and onboard influencers, content publishers, and brand ambassadors who align with our brand values and audience demographics.
• Build Strong Relationships: Foster partnerships with influencers and creators to ensure long-term, authentic collaborations, and provide ongoing support for successful campaigns.
• Drive Campaign Execution: Oversee the planning, execution, and analysis of creator-led campaigns, ensuring alignment with brand guidelines and objectives.
• Analyze & Report: Utilize data-driven insights to measure the impact of the creator program, track performance metrics (such as engagement, reach, conversions), and optimize campaigns accordingly.
• Collaborate Across Teams: Work closely with Influencer, Affiliate and Brand marketing teamsto ensure program quality .
• Work with Operations team to build gamified commission models, making partnerships with HF a top opportunity for channel or page monetization.
• Monitor Industry Trends: Stay current with trends in influencer marketing, digital content, and consumer behavior to keep our program competitive and innovative.

You are…

• Strategic & Analytical: Capable of translating insights into actionable strategies, you know how to set a vision and make data-informed decisions to drive growth.
• Relationship-Focused: Skilled at building and nurturing long-term partnerships; you understand the importance of collaboration and trust in creator partnerships.
• Creative & Brand-Savvy: A creative thinker who understands how to align brand values with creator content to produce authentic, engaging campaigns.
• Innovative & Solutions oriented - proactively seeking input from peers and leaders in problem solving
• Adaptable & Results-Oriented: Able to pivot in response to industry shifts or campaign performance, keeping focus on driving tangible results.
• Excellent Communicator: Comfortable with both internal and external communication, able to effectively present ideas, insights, and recommendations to senior leadership and external partners.
• Egoless: creating an inclusive environment that encourages ideas and promotes cross team collaboration.

You have…

• 5+ Years of Experience in influencer marketing, content partnerships, or brand management, ideally within a consumer-focused or e-commerce brand.
• In-depth knowledge of social platforms and the publisher industries. Proven track record of successfully managing or building a program for partners to thrive and earn when driving sales.
• Background in e Commerce and/or subscription business models is a plus
• Substantial experience working with performance marketing metrics (CPM, CPV / CPS, CAC, incremental or marginal CAC, LTV, ROI).
• Strong Project Management Skills: Experience managing complex projects, campaigns, and multiple stakeholders.
• Analytical Acumen: Ability to analyze campaign data, derive insights, and adjust strategies for optimal performance.
• Fluency in Microsoft Excel / Office, advanced Excel experience, reporting automation experience is a plus
• High school diploma or GED & Bachelors degree with strong academic record and/or proven relevant experience in a performance marketing or highly commercial role required

You’ll get…

• Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education
• Up to 75% discount on subscriptions to Hello Fresh meal plans (Hello Fresh, Green Chef, Everyplate, and Factor_)
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

Position is eligible to participate, contingent on Supervisory Board Approval, in Hello Fresh's equity program.
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

About Hello Fresh

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!
At Hello Fresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.
We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.
To learn more about what it's like working inside Hello Fresh, follow us on Instagram and Linked In.
Hello Fresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

• Europe: EUaccommodations@hellofresh.com
• APAC: APACaccommodations@hellofresh.com
• United States: USCandidate Accommodations@hellofresh.com
• Canada: CAaccommodations@hellofresh.com