Product Launch

• Act as the end-to-end product owner for assigned products, understanding the product development lifecycle from conception to launch
• Closely work with Product Marketing, Research Team, representing Vietnam Market to work with Global/Regional Ford Team for key gateways of Product Development or related Business development/enhancement
• Liaison with Central Product Marketing team for ME update, pricing, Feature/Content at every gateway and ensure alignment with overall marketing strategies
• Lead for Go To Market Strategy and lead cross functional integration and execution of GTM plan
• Represent Market for all IMG/ASEAN GTM updates and liaison with Central ASEAN team for sharing best practices
• Responsible for “Marketing Launch Plan”:
  • Integrated Communication PLan
  Event/Activation
  

Product Expertise and Customer Focus

• Deep dive into product performance data including competitive information tracking, identify opportunities for improvement, and develop action plans in collaboration with relevant stakeholders
• Anticipate consumer trends/behaviors, analyse competitive environment & action planning
• Provide inputs and validate training materials for new product launches, ensuring sales teams are equipped to effectively communicate the product's benefits
Co-work with CRM team, ensuring accurate customer data, and utilizing it to enhance customer engagement, targeting communication and build loyalty

Brand Strategy and Execution

• Develop overall brand strategy, target audience, and product positioning
• Provide inputs for the Retail Marketing Manager to develop and execute proper marketing programs
• Propose initiatives for appropriate marketing approaches/ channels to achieve effective brand awareness
• Lead Marketing functional teams to develop and execute Marketing Plan, including Marketing Communication, Event/Activation, Retail campaigns, Partnership program
• Direct & supervise content development, asset production to ensure Brand message delivery in differentiated & creative ways
Measure and report on success of marketing campaigns

Agency Management

• Work closely with agencies (creative, media, event, …) to make sure the right message to the right audiences through the right channels and all are consistent with Brand positioning/guideline

Education & Experience:

• A bachelor's degree in Business Administration, Marketing, Sales or a related field is typically required. A master's degree can be an advantage.
• Minimum of 5-7 years of progressive experience in marketing, sales or a related field within a fast-paced, dynamic industry (e.g., consumer goods, manufacturing, logistics), preferably in the automotive sector.

Key Skills & Competencies:

• Understanding of business plan, brand positioning & management and consumer insight.
• Understanding of media planning & creative asset management
• Understanding of Vietnamese consumer's buying behaviour in automotive industry
• Strategic thinking and analytical skills for conducting market research and competitive analysis.
• Communication & Presentation Skills: Excellent written and verbal communication skills, with the ability to articulate ideas clearly, concisely, and persuasively to various audiences.
• Attention to Detail: Highly detail-oriented with a commitment to accuracy and precision in all aspects of work
• Software Proficiency: Advanced proficiency in Microsoft Office Suite (Excel, Power Point, Word) and relevant sales and marketing software.

Industry & Market Knowledge:

• Knowledge on automobile industry, market segmentation
• Up-to-date knowledge of industry trends, competition and Vietnamese government's policies in auto industry

Personal Attributes:

• Proactive, results-oriented, and driven to succeed in a fast-paced environment.
• Strong work ethic, with the ability to work independently and as part of a team.
• Excellent interpersonal skills, with the ability to build and maintain strong relationships with internal and external stakeholders.

Responsibilities as above