Digital Marketing Lead - HCM

About Astra Zeneca and Astra Zeneca Vietnam

Astra Zeneca
Astra Zeneca (LSE/STO/Nasdaq: AZN) is a global, science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines in Oncology, Rare Diseases and Bio Pharmaceuticals, including Cardiovascular, Renal & Metabolism, and Respiratory & Immunology. Based in Cambridge, UK, Astra Zeneca operates in over 100 countries and its innovative medicines are used by millions of patients worldwide. Please visit astrazeneca.com and follow the Company on Twitter @Astra Zeneca.

Astra Zeneca Vietnam
As a Foreign Invested Enterprise with over 600 members, Astra Zeneca is investing into Vietnam 360 million USD from 2020 to 2030 with a focus on reducing the burdens of non-communicable diseases, developing local talent, and uplifting the domestic biopharmaceutical R&D and manufacturing capabilities.

Over the last three decades accompanying Vietnam’s sustainable development, Astra Zeneca has run several impactful programmes in collaboration with the Government, Ministry of Health and healthcare partners to promote disease awareness, prevention and early detection. In recent years, Astra Zeneca Vietnam has received several certificates of merit from the Prime Minister and Minister of Health, for excellent contributions to Vietnam’s vaccine diplomacy, fight against COVID-19 and advancement of cancer treatment and disease awareness. The company has also been recognized among Vietnam’s Top 100 Best Places to Work (2018 – 2023) with various other industry awards from Brit Cham, Euro Cham, and government agencies.

What you’ll do
Main duties:

• In collaboration with marketers, develop and implement digital strategy for all key brands.
• Set up digital OKRs align with business goals
• Drive BU centralized Omnichannel implementation & tracking
• Leverage data and insights to enhance overall campaign performance and improve future digital marketing efforts.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Act as an omnichannel capability builder to generate and share best practices across BU, navigate and accelerate the uptake of omnichannel capabilities, tools, and processes.

Requirements:

• Bachelor’s degree in economics, Marketing, Communications, or a related field.
• Minimum of five years of experience in Digital marketing, preferably in the pharmaceutical sector.
• Experience in leading Digital marketing campaigns and content management.
• Proficient in using data analysis tools and metrics tracking to support decision-making.
• Confident in communicating in English (spoken & written) environment.

Why Astra Zeneca?

Be bold and make a powerful impact: Astra Zeneca is a world-leading business where standards are high and challenges complex, but also a collective where we build, support and motivate each other. This unique combination of strong expectation and empowerment invites you to improve how our markets work and make your individual mark. Here, you can follow your ambitions with full confidence. As part of a responsible, value-led business with a strong sustainability agenda, you can also help impact the future beyond business projects.
Be part of our growth journey and success story: Join the fastest growing pharmaceutical company in our markets, set up to fuel further growth. Make the most of our assets: our strong heritage, our early investment and commitment in emerging markets, and how we embrace digital and data to transform the patient journey. Go beyond your limits. Welcome failure as a chance to learn. There’s no better place to feel inspired, energised and try new things.
Learn and grow by embracing diverse opportunities: Experience an organisation where professional development is prized and nurtured. Access the tools and support you need to continuously learn. Then it’s up to each of us to step up, speak up and show what we can do. Take advantage of working in a global business with opportunities to move beyond your role and open international doors. At Astra Zeneca, your future is in your own hands.
Urgently bring our leading pipeline to millions of patients in need: Seize the opportunity to help improve the lives of millions of patients, including in areas where patient needs are often unmet. Work with our transformative pipeline to help bring a variety of high-quality medicines to market – and ensure they are made easily accessible to as many patients as possible.
Be heard in a culture of local empowerment: Astra Zeneca is set up for creativity. We encourage unity and ownership at a local level, with collaboration across the global organisation. We tailor how we work, adapting to our markets and healthcare systems. In our diverse community, every voice is important. Share your ideas and opinions openly. In our speak-up culture, the way we communicate with each other leads to more powerful innovation.

So, what’s next?
If you are already inspiring yourself to join our dream team, we can’t wait to hear from you.
If you are ready to bring new insights and fresh thinking to the table, Brilliant! We have one seat available, and we hope it’s yours.
If you’re curious to know more then please take initiative to recruitment.Vietnam@astrazeneca.com. We encourage your application.

Where can I find out more?
Visit our website www.astrazeneca.vn
Follow us on Linked In www.linkedin.com/company/astrazeneca/ and Facebook https://www.facebook.com/Astra Zeneca VN
Contact us via recruitment.Vietnam@astrazeneca.com