MAIN RESPONSIBILITIES

HCP marketing

• Prepare HCP marketing materials related to Pedia Sure by ensuring timely translation of global/approved materials used to Vietnamese language.
• Execute a HCP marketing toolbox and selling kits including campaign and sales tools for the sales teams to use with pediatric HCP/ nurse educators.
• Support local and international congress’s, forums, and meetings in promoting the sensing portfolio awareness.
• Help facilitate team to understand therapeutic areas and opportunities for Pedia Sure and new products by conducting medical and product training for sales force; ensure the integrity of all training across the sensing portfolio at the highest levels.
• Develop annual medical marketing and education plan which is aligned with marketing strategies and plan.
• Act as medical and product consultant to sales and marketing team.
• Develop an effective feedback loop coming from within the field to support the development of HCP marketing materials and training needs
• Ensure quarterly product knowledge training, refreshment and testing for the sales team

Consumer/Patient marketing

• Design and seek endorsement for an effective consumer/patient marketing plan that will achieve affiliate goals
• Understand and infuse global research insights into marketing plans where possible and identifying and fulfilling research gaps where necessary.
• Adapt existing best practice creative materials and content and apply the content effectively at various consumer touchpoints
• Localize and execute regional marketing engagements based on global / regional guidance / assets for Vietnam

Other

• Adopt and adapt HCP and hospital segmentation and consumer segmentation for relevant targeting strategies and relevant messaging.
• Maintain and monitor a marketing measurement framework that covers all aspects of marketing
• Prepare and align quarterly marketing updates that can be rolled up and presented as part of financial cycles
• Adopt marketing planning tools from Global and Area to drive the strategic management of marketing across channels

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

Work Experience

6-8 years

• Working experience in OTC or FMCG market is preferred; medical and clinical background is preferred or experience on nutrition category will be a plus
• Experience in consumer marketing and/ or medical marketing experience in MNC
• Digital marketing experience
• Data analysis, project management