Vietnam Job Openings
Fonterra
Head of Trade Marketing
FULL TIME
November 5, 2024
General Information
Position Description
- Proven experience in trade marketing and sales, preferably in the Dairy or FMCG industry
- Knowledge of market research and data analysis tools
- Strong understanding of retail dynamics and consumer behavior
Role Accountabilities
- Drive sales volume and gross sales value, optimize product mix, and manage trade spending to achieve net sales and gross margin targets.
- Increase market share, distribution, visibility, and space share for Fonterra products.
- Track category, channel, and customer trends; gather and analyze trade and customer information to generate insights; leverage sales data, retail audits, and consumer panel data to understand shopper behavior.
- Develop category strategies for key channels and customers, aligning with overall business objectives.
- Conduct regular market visits to assess route coverage, product availability, and visibility; monitor market trends, competitor activities, and customer feedback.
- Organize trade research to understand retail and shopper behavior, and evaluate brand performance.
- Build strong relationships with key customers and understand their needs and insights.
- Determine channel trade spending strategies, manage GTN and A&P budgets, develop effective promotions, and optimize product mix to maximize revenue and margin.
- Develop RTM strategies, distribution assessments, and perfect store initiatives; lead activities to increase distribution and improve in-store execution.
- Develop joint business plans with key accounts, collaborate on category management programs, and negotiate trading terms.
- Integrated Business Planning; ensure alignment of marketing and sales activities, develop activity grids, and provide accurate forecasts.
- Lead and motivate the team, build capabilities, and ensure compliance with company policies and procedures.
About You
- Bachelor's degree in Business, Marketing, or a related field.
- Proven experience in trade marketing and sales, preferably in the Dairy or FMCG industry.
- Strong analytical skills and ability to interpret data.
- Excellent communication and presentation skills.
- Strong leadership and interpersonal skills.
- Ability to work independently and as part of a team.
- Knowledge of market research and data analysis tools.
- Strong understanding of retail dynamics and consumer behavior.
- Passion for the FMCG industry and a drive to achieve results.
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