Brand Marketing:

• Ensure a comprehensive understanding of the Group's brands, standards, and DNA, preserving brand integrity in all communications and identity elements.
• Serve as the custodian for all associated brand elements, including communications, products, and services, focusing on driving brand compliance among hotels.
• Implement brand initiatives and programs in collaboration with the Hub Marketing team.
• Assist hotels in planning and managing hotel photo and video shoots and the approval process.
• Enhance the knowledge base of field marketing specialists through training and coaching.
• Support the opening of new hotels, ensuring adherence to brand guidelines
• Regional support for LQA and BARE brand audits.

Loyalty

• Develop , execute and analyze offers and promotional activities for ALL and Accor Plus.
• Define and communicate attractive offers and events to members (Stay,
• Drive recruitment of members through hotel and digital recruitment channels.
• Drive Loyalty KPI’s for the destination and country member base.

Guest Experience

• Support Operations teams in driving regional performance of all Guest Quality metrics, including RPS/NPS .
• Monitor and drive use of systems and tools, including I Auditor, ACDC, Pulse.

Communications

• Serve as the primary contact for media requests in the Vietnam market.
• Coordinate and optimize media and KOL requests within and outside Vietnam.
• Write and distribute strategic press releases and press kits.
• Lead the organization of press interviews, inquiries, media presentations, conferences, inbound and outbound familiarization trips, and other PR events.
• Manage the PR agency (where applicable) to ensure optimal output.
• Cultivate relationships with media and KOL’s ) while pitching corporate and brand messages.
• Monitor media coverage in in country publications and submit clippings.
• Support the development of relationships with in country tourism bodies and travel partners.
• Assist General Managers and hotel communications teams in Vietnam with media, blogger, and influencer requests, opportunities, events, and strategies.

Bachelor Degree in Advertising, Marketing or Communications or related field

• Minimum of 3 5 years experience in a Marketing or Communications role
• Advertising or Marketing or PR Agency experience will be advantageous.