Responsibilities
About Tik Tok
Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of Tik Tok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make Tik Tok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At Tik Tok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About Trust & Safety
Building a world where people can safely discover, create and connect. The Trust & Safety (T&S) team at Tik Tok helps ensure that our global online community is safe and empowered to create and enjoy content across all of our applications. We have invested heavily in human and machine-based moderation to remove harmful content quickly and often before it reaches our general community.

About the Team
As a Market Analyst (MA) for our Safety and Integrity (S&I), Trust and Safety (T&S) team, you will work on improving our ability to address emerging market risks and escalations, discover unknown risks, and proactively remove bad content, as well as increase our ability to improve core metrics such as Community Guidelines Violation Rate (CGVR) and Top Creator Overkill Rate (TCOR). MAs will provide critical market-level analysis and understanding that will allow each market to increase its impact and drive more strategic direction and improve transparency within and outside of T&S.

It is possible that this role will be exposed to harmful content as part of the core role/as part of project/ in response to escalation requests/by chance.
This may occur in the form of images, video, and text related to every-day life, but it can also include (but is not limited to) bullying; hate speech; child safety; depictions of harm to self and others, and harm to animals.

Responsibilities

• You will be responsible for driving improvements to key metrics by performing routine analysis of operational and market health data to identify trends.
• You will then work cross-functionally to develop solutions and increase our ability to mitigate and reduce the impact of emerging risks across our lines of business.
• Perform analysis on operational data to identify trends and work cross-functionally to develop solutions and increase our ability to mitigate and reduce the impact of emerging risks. S&I will have better data and increased signals and the MA capacity will allow us to respond to metric changes quickly

a) Collection of suspected bad cases reported to S&I
b) Market level trends and insights
c) Ops quality | Market quality
d) Sample, challenge and responsible for improving topline metrics such as North start metrics in partnership with all Safety & Integrity (S&I), Policy and Ops teams
e) Run routine market analysis to understand UX and gaps in our moderation, model, keywords and discoverability

• Partner with T&S teams (Subject Matter Expert (SME), Incident Management (IM), OPS, QA, Policy, Investigations (INV)) to identify gaps, find high-impact opportunities to improve product, policy, processes, and tooling, and work with S&I Program Managers to tackle them by:

a) Having regular connects with cross-functional stakeholders
b) Partnering in Project Management activities (from Project identification, project definition to final execution and delivery) with Program Managers and cross-functional stakeholders

• Take enforcement actions, perform proactive sweeps, and remove bad trends in collaboration with the Tn S teams. This will address an existing operational gap to manage risks proactively (e.g. Sweeping for low prevalence but high-risk content).
• Project Management: ~10-20% will be given to project management (as directed by Program Manager and leads). Safety & Integrity Market Analysts will often find gaps or emerging trends that warrant a more comprehensive cross-functional approach, so they will develop projects with support from Safety & Integrity colleagues

Qualifications
Minimum Qualifications

• Bachelor's degree or above comes with a relevant experience in Content Moderation / Trust & Safety / Content Quality Assurance. Min 1-3 years of work experience in Trust and Safety / Online safety / Quality Analysis or related industry
• Proven experience in data analysis with strong proficiency tools
• Excellent Community guideline knowledge in the supported market or strong in Vietnamese cultural background
• English proficiency, along with complete fluency in Vietnamese (both written and verbal) as you will be predominantly covering the Vietnamese-speaking market and closely collaborating with Vietnamese-speaking stakeholders
• Proficient collaboration skills in facilitating teamwork across diverse teams, supported by strong communication abilities
• Your ability to work in a high tempo environment, adapt, respond to day-to-day challenges of the role.
• Your resilience and commitment to self-care to manage the emotional demands of the role.

Preferred Qualifications

• Proficient Excel, Datapower / SQL / similar tools
• Experience with Root Cause Analysis with SMART action plan and reporting
• Basic Project Management skills
• Excellent time management and great problem solving skills

Trust & Safety is committed to the wellbeing of all our employees. Our promise is to provide comprehensive and evidence-based programs, to promote and support physical and mental wellbeing throughout each employee's journey with us. We believe that wellbeing is a relationship and that everyone has a part to play, so we work in collaboration and consultation with our employees and across our functions in order to ensure a truly person-centred, innovative and integrated approach.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

#LI-ONSITE