Responsibilities:

• Media Monitoring
• Regularly tracking and analyzing news coverage related to clients, industries, and competitors, and preparing reports to keep the team and clients informed of key media mentions and trends.
• Press Release Support
• Assisting with the distribution of press releases, media alerts, and other communications materials to targeted journalists and media outlets.
• Media List Management
• Building, maintaining, and updating media contact lists, ensuring accurate and current information for effective media outreach.
• Media Pitching
• Supporting the team in pitching stories and news angles to journalists and media outlets, including crafting tailored pitches and following up to secure coverage.
• Event Coordination
• Assisting with the logistics and planning of press events, including product launches, media briefings, press tours, and conferences.
• Media Coverage Tracking
• Compiling, organizing, and distributing media clippings related to client campaigns and creating detailed reports that assess the performance of PR efforts.
• Administrative Support
• Handling various administrative tasks, such as reporting, documents filing, scheduling meetings, coordinating interviews, managing press inquiries, and preparing materials for media briefings.
• Research
• Conducting research on media trends, relevant journalists, and industry news to support PR strategies and campaign development.

Requirements:

• Bachelor’s degree in public relations, Communications, Journalism, or a related field.
• Strong Writing Skills for drafting press releases, pitches, and media communications.
• Media Knowledge and familiarity with PR tools (e.g., Cision, Meltwater) for media outreach and monitoring.
• Organizational Skills to manage multiple tasks, deadlines, and events efficiently.
• Excellent Communication and Interpersonal Skills for building relationships with media, clients, and internal teams.

Skills/Traits:

• Communication
• Media Relations and PR
• Digital and Social Media Management
• Data Analytics
• Media Research
• Adaptability
• Problem-solving
• Tech Savvy (e.g. Cision & Meltwater)
• Time Management
• Collaboration and Team Work
• Attention to Detail