Australia Job Openings

Go1 Australia
B2B Paid Media Manager
Brisbane
October 16, 2024
The next chapter of our growth story needs you. GO there with us.
As a B2B Paid Media Manager you will be responsible for managing and fine-tuning paid media campaigns across various platforms such as Linked In, Meta, Google Ads, and cutting-edge demand-side programmatic platforms like 6Sense.
This role requires a combination of strategic thinking, strong analytical skills, and practical execution to optimize campaigns and achieve measurable results. Ideally you will have a proven track record of managing budgets, improving ROI, and driving performance-focused media campaigns
What You'll Do
Campaign Management:
- Plan, execute, and optimise paid media campaigns across platforms such as 6Sense, Ad Roll, Linked In, Google Ads, Facebook, Instagram, Linked In, You Tube, and more.
- Manage budget allocation, bid strategies, and pacing to maximise ROI and meet performance goals.
- Monitor and analyse campaign performance daily, using data to make informed decisions and adjustments.
- Develop paid media strategies that align with business objectives and marketing goals.
- Identify new channels and opportunities for campaign growth and optimisation.
- Collaborate with the content, creative, and SEO teams to create cohesive and effective marketing strategies.
- Use analytical tools such as Google Analytics, platform analytics, and third-party tools to measure campaign performance.
- Generate monthly, and quarterly reports on key performance metrics (KPI) and provide actionable insights to internal stakeholders.
- Perform A/B testing and experiment with creative, messaging, and targeting strategies to continuously improve campaign effectiveness.
- Work with internal teams (creative, content, and product) to develop campaign assets and ensure timely delivery.
- Stay updated on industry trends, platform updates, and new technologies to maintain competitive advantages.
- Communicate campaign strategies, performance, and insights to senior management and key stakeholders.
- 3-5+ years of experience in managing paid media campaigns, particularly on ABM platforms, Linked In, Google Ads, Facebook Ads Manager, and programmatic platforms.
- Proven track record of optimising large-scale campaigns with multi-million-dollar budgets.
- Expertise in PPC, social media advertising, and display campaigns.
- Proficiency in analytical tools such as Google Analytics, Google Tag Manager, and Excel
- Strong understanding of conversion rate optimisation (CRO), landing page design principles, and customer journey mapping.
- Experience with A/B testing and other optimisation techniques.
- Excellent verbal and written communication skills, with the ability to present data-driven insights to both technical and non-technical stakeholders.
- Bachelor's degree in Marketing, Advertising, Business, or a related field preferred.
- Google Ads and/or Meta Blueprint certification is a plus.
While technical skills are important, it is just as important for us find people who will positively contribute to our diverse culture. We welcome you to apply, even if you don't exactly meet the criteria above.
#LI-REMOTE #LI-KQ1
At Go1, our employee benefits extend far beyond a paycheck, ensuring our team feels supported, valued, and empowered to bring their best selves to work each day, driving our mission to unlock positive potential through a love of learning.
- In addition to your base salary: Annual bonus or commission plan.
- Employee Stock Option Plan: Opportunity to share directly in our success through stock options.
- Public Holiday Swap: Swap a public holiday for another preferred day.
- Wellbeing & Learning Days: Additional five days paid leave per year.
- Learning Budget: $500 USD per financial year, plus access to additional Career Growth Budget.
- WFH/Transport Budget: Monthly allowance for internet/phone expenses or public transport.
- Home Office Setup Budget: One-off allowance for desk, chair and/or monitor.
- Parental Leave: Minimum of 18 weeks paid parental leave for primary carers + 6 weeks paid parental leave for secondary carers.
- Wellbeing Support: TELUS Health EAP or Spill.
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