Introduction:
About Us

At Good Drinks Australia, we continue to redefine the landscape of beer and alcoholic drinks. Become part of a company where a vibrant workplace culture meets an iconic family of brands. Whether you’re drawn to the excitement of brewing or the allure of brand strategy, Good Drinks offers a dynamic environment where your potential is nurtured. Our workplace is more than a space – it’s a community of passionate individuals shaping the future of the alcoholic beverage industry.

Description:
Job Description

Sales Results

• Achieving sales targets, these targets may be customer specific and/or brand specific and will be set by National Sales Manager when deemed appropriate

Brand Representation

• Ensure all designated licensed outlets carry the required range of the company’s products sufficient to satisfy consumer needs
• Ensure availability of those products at appropriate selling points (i.e. bars, eating areas, bottle shops and restaurants)
• Ensure that the defined products available are in saleable condition and that stock rotation is maintained
• Strive to ensure that the company’s products are priced in accordance with our pricing strategy
• Ensure complaints relating to product quality are dealt with efficiently and promptly, ensuring that all internal procedures are adhered to
• Identify and permanent signage opportunities and work with the State Sales Manager to secure approved sites

Brand display & merchandising

• Ensure that the company’s products are displayed prominently at all points of sale in each outlet
• Strive to ensure that in areas such as bottle shops those products receive prime display space

Point of sale material

• Ensure POS and signage material, relevant to brand positioning, is placed in prime positions in each outlet
• All material should be used effectively, with consideration given to quantities used

Promotion

• Ensure all opportunities are taken to promote the company’s products to the consumer or the retailer without exceeding budgeted funds (unless instructed by the State Sales Manager)
• Ensure effective use of promotional aids, as provided
• Ensure that the goodwill and professional image of the company is promoted at all times

Market intelligence

• Ensure trends occurring in the marketplace are reported. Particular items will include:

o Inroads by competitors (bulk and packaged)
o Increase (or decrease) in consumption in relation to facilities provided (bars, bottle shops etc.)
o Effect of sponsorship activity on the marketplace
o Comments relating to the quality and/or packaging of the company’s products
o Provide advice to licensees on trends which could assist licensee in improving outlet’s performance
o Clear recommendations as to actions which could assist the company’s performance in the marketplace

Reporting

• Ensure written reports outlining activities are submitted on time, as agreed with the SSM above all, reports should be brief, accurate, clear and legible.

Territory management

• Ensure all area call plans are completed to a satisfactory level as detailed by the SSM
• Ensure all customer records are to be kept updated after each outlet call in CRM system
• Adhere to a regular call journey plan
• Occupational Health and Safety Responsibilities
• To show “Duty of Care” at all times

Skills and Experiences:
Desired Skills and Experience

• At least 1-3 years in a similar role
• Well developed, self-management skills
• Current driver’s license
• Self-motivated, independent and can work in isolation
• Displays a high level of courtesy, dependability, self-confident and honesty in all situations
• Shows strong work ethic and ability to communicate at all levels
• Assertive whilst remaining humble
• Be a team player with great internal relationships
• Good computer skills, competent in all facets of Windows