Position Title

Report To

Position Summary

• Accountable for driving revenue through IBE and digital channels by planning, executing, and monitoring comprehensive digital marketing campaigns that address all key commercial pillars.
• Reporting to Marketing Manager, Australia & New Zealand and works closely with marketing team members across all regions to achieve revenue objectives.
• Provides opportunities for excellence and exposure in a global marketing environment, offering significant learning and growth potential.

Key Accountability

• Support the Australian & New Zealand Marketing team by:
• Developing digital and content strategy marketing plans with in-house and agency partners under senior guidance.
• Coordinating with cross-functional teams (sales, creative, revenue management, etc.) to ensure timely execution of campaigns.
• Ensure campaigns are well executed and aligned with HQ
• Responsible for preparing all reports required by HQ and other external stakeholders.
• To coordinate and manage content and campaigns on malaysiaairlines.com for Australia and New Zealand.
• To assist marketing campaign across all channels including digital, PR, events and campaign management.
• To track campaign performance and recommend improvements to ensure marketing objectives are met.
• Stay informed about the latest digital and social trends and emerging technologies to uncover new revenue opportunities.
• Perform market research to ensure we remain competitive and relevant in market
• Perform Ad hoc tasks as needed.

Qualification & Working Experience

• Bachelor’s degree in marketing, Business Administration, E commerce or a related field. Master's degree is a plus.
• 2-4 years of experience

Area of Experience

• Proven experience in executing integrated consumer marketing campaigns across the full marketing mix
• Experience in digital/performance marketing is preferred. Proficiency with advertising platforms such as Meta and Google.
• Strong understanding of consumer behaviour in response to advertisements.
• Comprehensive knowledge of marketing principles and best practices, including brand management, market segmentation, and marketing communications.
• Expertise in market research and analysis, with a demonstrated ability to extract actionable insights from data.
• Proficiency in utilizing marketing tools and platforms, including digital marketing and analytics tools.
• Previous experience in the travel industry, exposure to working within a performance-based environment.

Personality Traits

• Demonstrates exceptional teamwork and collaboration skills.
• Applies creativity and critical thinking to deliver high-quality outcomes.
• Possesses strong analytical and problem-solving abilities, with expertise in data interpretation and making informed, data-driven decisions.
• Exhibits excellent communication and interpersonal skills, fostering effective collaboration with cross-functional teams and stakeholders, including embracing cross-cultural differences.
• Adept at prioritizing and managing multiple projects simultaneously in a dynamic, fast-paced environment.
• High attention to detail to ensure brand standards and target are met.