Austria Job Openings
Generali
Head of Marketing Operations (w/m/d)
Vienna
FULL TIME
October 30, 2024
company of the GENERALI Group - is growing
Vollzeit
ab sofort
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Implement and manage marketing analytics tools to track campaign, CX performance and ROI.
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Analyze marketing data to provide insights and recommendations for optimizing campaigns and strategies.
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Develop and maintain dashboards/reports to monitor key marketing metrics.
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Develop and optimize CX processes to ensure efficiency and consistency across touchpoints.
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Coordinate cross-functional teams to execute CX and complaints initiatives, ensuring alignment with business objectives.
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Assist in managing the marketing budget, ensuring efficient allocation of resources.
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Track marketing spend against budget, providing regular reports and insights to senior management.
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Identify opportunities for cost savings and process improvements.
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Manage the budgeting process and weekly follow up with accounting teams.
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Manage and optimize marketing data stack that feed the CRM, email marketing, and automation tools.
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Ensure the integration of marketing technologies with other systems for seamless data flow and reporting.
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Lead the implementation of marketing automation strategies to improve lead generation and customer engagement.
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Act as a liaison between marketing, sales, and other departments to ensure alignment and effective communication.
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Foster a culture of continuous improvement and learning within the marketing team.
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Provide training and support to team members on marketing tools and processes.
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Bachelor’s degree in Marketing, Business, or a related field.
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5+ years of experience in marketing operations, project management, or a similar role.
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Strong understanding of marketing processes, campaign execution, and data analytics.
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Proficiency with marketing technology platforms (e.g., Power Bi, Power Automate, SQL, CRM, email marketing, automation tools).
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Excellent project management skills with the ability to manage multiple tasks and deadlines.
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Strong analytical skills with the abilityto interpret data and make data-driven decisions.
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Excellent communication and collaboration skills, with the ability to work effectively across teams.
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Experience in the insurance or financial services industry is a plus.
on our
insurance products
- No fixed working hours
in the 22nd district of Vienna
(lockable bicycle storage room)
(Vienna 22nd district)
company doctors
career & family
Meal allowance
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