Gulf University Bahrain

Public Relation Officer

FULL TIME

October 29, 2024

Job Title: Public Relations Manager
Job Type: Full Time
Reporting:
The Public Relations Officer shall report to the University President.
Responsibilities:
The Public Relations (PR) Officer shall be responsible for:
- planning, developing and executing PR strategies of the university
- communicating and networking with internal and external stakeholders regularly including media organizations/houses both print and digital media
  • representing and promoting GU's distinctive excellence institution of higher
learning.
- supporting GU's mission and strategic goals and delivering GU core values to
internal and external constituencies through publications, media relations,
photography and electronic communications.
- celebrating and share the news and accomplishments of academic programs, alumni, faculty, leadership, partners, staff, and students
- increasing the overall reputation and awareness of the university.
- increasing the overall reputation and awareness of the university
- assisting in expanding GU’s engagement with communities public and private sectors
- working with media outlets from around the Kingdom of Bahrain to tell the GU story.
  • developing effective internal communications to help GU campus community
- understand and share the GU brand story consistently.
- increasing the flexibility and usability of GU branded marks and marketing collateral and ensure brand compliance across various university channels.
- refocusing resources in communications to develop news and consumer content that will support pillars of GU’s brand and key focus areas as defined in the university’s strategic plan
- creating comprehensive university brand campaign that supports the values
identified in the GU strategic plan and resonates with the outlined target audiences.
- creating impact in social media and reaching people via multiple channels with updates and posts about university events, activities, achievements, and announcements
- ensuring University communication is compliant with the University’s corporate
style and brand identity, as set out in GU policy and procedures.
  • assisting in monitoring and maintaining the implementation of the University’s
visual identity through target audiences’ interactions
Requirements:
  • Hold bachelor’s degree from a recognized university in business/management/media studies/marketing/social science
  • At least 1 year of working experience in PR office in higher education institutions
  • Minimum 2 years of work experience in PR, Marketing, media and communications industry
  • Excellent oral and written communication and interpersonal skills
  • Excellent IT skills
  • Ability to work in teams and within deadline
  • Creativity, flexibility and problem solving skill
  • Networking, negotiation skills with strategy driven approach
Job Type: Full-time
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